Powering Innovation, Delivering Excellence: Leading the Future of Strategic Marketing in Energy, Data, and Mobility Markets!
Corporate Marketing Director
Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a Corporate Marketing Director to drive our brand, communications, product marketing, and market intelligence initiatives. This is a high‑impact role that blends strategic thinking with hands‑on execution to elevate MEPPI’s presence across industries and support growth, innovation, and customer engagement.
Location: Warrendale, PA | Job Type: Full‑Time – Onsite
What You’ll Do
Lead Strategic Marketing Initiatives
- Develop and execute MEPPI’s integrated marketing strategy across brand, communications, product marketing, and market intelligence.
- Align marketing efforts with company‑wide objectives and operating division goals.
Inbound Marketing Excellence
- Build and manage market analytics capabilities to uncover insights that drive growth and innovation.
- Lead customer feedback programs, competitive analysis, and trend research to inform product and service development.
- Launch and manage a Voice of the Customer (VOC) platform.
- Oversee internal and third‑party research projects and maintain a robust market intelligence library.
Outbound Marketing Leadership
- Lead B2B product launch strategies in collaboration with operating divisions.
- Manage digital marketing, websites, social media, press releases, and analyst relations.
- Develop annual marketing plans, budgets, staffing strategies, and event calendars.
- Drive successful trade shows and customer events to maximize brand exposure.
- Serve as MEPPI’s primary communications leader and public relations liaison.
Brand Stewardship
- Define and execute brand strategy to enhance identity and stakeholder engagement.
- Ensure consistent messaging and visual standards across all channels.
Team Development & Leadership
- Manage and mentor a high‑performing marketing team.
- Provide training, conduct performance reviews, and support career development.
What You Bring
- Education: Preferred Masters Degree with a concentration in Marketing or Communications, or related field.
- Experience: 10+ years in B2B marketing within a technology‑driven organization, including 5+ years in a leadership role.
- Expertise:
- Advanced knowledge of digital and print marketing strategies.
- Proven success in product launches and integrated marketing campaigns.
- Strong grasp of market research, analytics, and KPI‑driven decision‑making.
- Skills:
- Exceptional communication, presentation, and interpersonal abilities.
- Strategic mindset with the ability to manage multiple complex projects.
- Proficiency in Microsoft Office and marketing tools (e.g., CRM, CMS, analytics platforms).
Why MEPPI?
- Comprehensive Health Coverage: 90% company‑paid medical, dental, and vision plans.
- Retirement Plans: 401(k) with company match up to 4%.
- Generous Paid Time Off: Vacation accrual after 90 days + 12 paid holidays.
- Career Development: Training programs and educational assistance.
- Employee Perks: Profit sharing, 24/7 fitness center access, and wellness programs.
At MEPPI, you’ll be part of a team driving innovation in power systems, transportation, and large‑scale visual display technologies. As a U.S. affiliate of Mitsubishi Electric, we combine global expertise with local execution—creating a collaborative environment where your leadership makes a lasting impact.
Equal Opportunity Employer
MEPPI welcomes applicants from all backgrounds and is committed to fostering an inclusive workplace.
Notice to Agencies and Search Firms
MEPPI does not accept unsolicited resumes from agencies or search firms. Any resumes submitted without a signed agreement will become the property of MEPPI.