Copywriter in SEO and social media

Andersen; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Andersen ищет контент-копирайтера (SEO / GEO / SMM) для создания увлекательного, оптимизированного контента и поддержки маркетинга на международных рынках. Вы будете писать статьи, лендинги, кейсы и FAQ, ориентируясь на briefs и структуры страниц.

Требуется 3+ года опыта в копирайтинге или контент-маркетинге, портфолио SEO-контента и навыки анализа. Знание SEO основ, уровень английского не ниже Upper-Intermediate. Предлагаем конкурентную зарплату и пакет бонусов.

Qualifications

• Опыт копирайтинга или контент-маркетинга не менее 3 лет.
• Портфолио SEO-контента (статьи, лендинги, кейсы) и контент для соцсетей.
• Подтвержденные результаты: рост трафика, рейтинги, вовлеченность или лиды.
• Базовые знания SEO: поиск запросов, структура контента, внутренние ссылки.
• Понимание того, как AI-сервисы формируют ответы и как структурировать контент.
• Умение писать структурированный фактологический контент по IT/B2B темам.
• Опыт разработки контент-стратегий и планов.

Responsibilities

• Создание SEO-оптимизированного контента: статьи, лендинги, кейсы, FAQ.
• Работа по брифам: поисковый намысли, кластеры ключевых слов, внутренняя связь.
• Обновление и дописывание контента по данным аналитики (rankings, трафик).
• Переработка длинного формата в соцпосты, LinkedIn, письма и сценарии для видео.
• Разработка и поддержка контент-планов, синхронизация с SEO и кампаниями.
• Адаптация тона под бренд, аудитории и этапы воронки.
• Проведение исследований и интервью с экспертами, подготовка брифов для дизайнеров.
• Отслеживание трендов и изменений в SEO и AI-распознавании.

Skills

Copywriting

SEO basics

Content marketing

B2B content

Tools

GA4

Google Search Console

Ahrefs/Semrush

Job description

Описание:

Andersen is hiring a Content Copywriter (SEO / GEO / SMM) to create engaging, optimized content, strengthen digital presence, and support marketing initiatives across international markets. Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Задачи:

Creating search-optimized content in close collaboration with the SEO/GEO specialist: articles, landing pages, service pages, case studies, FAQs, and expert materials.

Working from SEO briefs: search intent, keyword clusters, content structure, internal linking, and on-page optimization.

Writing content that AI search engines can understand and cite (Google AI Overviews, ChatGPT, Perplexity, Gemini). This means clear direct answers, a logical heading structure, FAQ blocks, verifiable facts and sources, and E-E-A-T signals.

Updating and refreshing existing content based on performance data (rankings, traffic, AI visibility, conversions).

Turning long-form content into social posts, LinkedIn content, email newsletters, and short-form video scripts.

Developing and maintaining content plans that connect SEO, social media, and campaign goals.

Adapting tone of voice to different brands, audiences, and stages of the funnel.

Researching topics in depth and interviewing internal experts to produce credible, original content.

Writing briefs for designers, video editors, and other creative team members.

Tracking content performance with the SEO and analytics team and using the insights to improve future content.

Monitoring trends, competitors, and changes in search and AI-driven discovery.

Working closely with SEO, performance marketing, design, and analytics teams, and understanding how content supports the overall marketing funnel and business goals.

Требования:

• Experience in copywriting or content marketing for 3+ years.
• A portfolio that includes both long-form SEO content (articles, landing pages, case studies) and social media content.
• Proven results, such as traffic growth, rankings, engagement, or leads generated by your content.
• Strong understanding of SEO fundamentals: search intent, keyword research, content structure, meta tags, and internal linking.
• Understanding of how AI search (GEO/AEO) works and how to structure content so it gets cited in AI answers.
• Ability to write clear, structured, fact-based content on complex topics, including B2B and technology.
• Experience creating content strategies and content plans.
• Understanding of the full marketing funnel and how content supports awareness, consideration, and conversion.
• Familiarity with content and SEO analytics (GA4, Google Search Console, Ahrefs/Semrush or similar).
• Strong editing skills and attention to detail.
• Experience using AI tools for research and drafting while keeping high editorial quality and originality.
• Level of English – from Upper-Intermediate and above.

Будет плюсом:

• Experience in B2B, IT, or SaaS.
• E-commerce experience.
• Experience with tools like Surfer SEO, Clearscope, or Frase.
• Basic knowledge of schema markup and technical SEO.
• Experience writing short-form video scripts (Reels, TikTok, Shorts).
• Email marketing experience.
• Experience with Canva, Figma, or CMS platforms (WordPress, Webflow).
• Experience working with international brands or markets.

Условия:

Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. We are a cool young team of like-minded people communicating informally. You'll have a stable and competitive salary and an extensive benefits package. At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.