Copywriter - DTC Brand Voice & Conversion Campaigns

BEACH HOUSE GROUP; West Hollywood (CA); Hybrid; USD 90,000 - 100,000; Full time

Job summary

PATTERN Beauty in Los Angeles is seeking a Copywriter with 3–5 years of experience to bring our voice to life across campaigns, product pages, email and paid ads.

You will own bottom-of-funnel copy for a DTC brand, collaborate with creative leads, and ensure consistency across channels while growing with a founder-led brand celebrating Black beauty.

This hybrid role requires in-person work three days a week at our West Hollywood office.

Qualifications

• 3–5 years of professional copywriting experience with a campaign and performance portfolio.
• Hands-on bottom-of-funnel copy for a DTC brand across pages, paid social, retargeting, email and SMS.
• Campaign writing experience with multi-channel concepts from ideation to execution.
• Strong understanding of the customer journey across formats and funnel stages.
• Experience writing product copy with descriptions, benefits and claims, preferably in beauty or lifestyle.
• Ability to adapt to an established brand voice with fidelity and care.
• Excellent editorial instincts, grammar and style.
• Familiarity with project management tools like Asana.
• Beauty, textured hair or lifestyle brand background a plus.
• Bachelor-level education or equivalent experience in relevant fields.

Responsibilities

• Write across formats: headlines, social captions, video scripts, emails and landing pages.
• Collaborate with leadership to translate briefs and insights into copy with PATTERN voice.
• Carry each campaign’s idea from concept through performance placements.
• Develop scripts for social/video and support copy with clarity and consistency.
• Provide copy direction for toolkits to enable cross-team execution.
• Welcome feedback and iterate through rounds with leadership.
• Partner with Marketing, E‑Commerce, CRM and Product to support goals.
• Manage multiple projects in a fast-paced environment with proactive communication.
• Use Asana to track work, organize feedback and keep timelines.
• Present copy decisions and rationale to the team.
• Contribute to a low-ego, collaborative tone in every project.

Skills

Copywriting

Bottom-of-funnel copy

Campaign writing

Customer journey

Product copy

Brand voice adaptation

Editorial instincts

Asana

Education

Bachelor's degree in English, Communications, Journalism, Advertising or related field

Tools

Asana

Job description

PATTERN Beauty in Los Angeles is seeking a Copywriter with 3–5 years of experience to bring our voice to life across campaigns, product pages, email and paid ads.

You will own bottom-of-funnel copy for a DTC brand, collaborate with creative leads, and ensure consistency across channels while growing with a founder-led brand celebrating Black beauty.

This hybrid role requires in-person work three days a week at our West Hollywood office.