Copywriter- Creative Prompt Engineer

Authority Brands; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Full benefits

PTO

401(k)

Job summary

Authority Brands Inc. is seeking a Copywriter & Creative Prompt Engineer to craft high-converting copy across our multi-brand portfolio, blending brand voice with AI-driven workflows.

Reporting to the Creative Director, you will develop prompt libraries, optimize ads, landing pages, emails, and direct mail, and test variations to maximize leads and conversions. You bring 3–5+ years in direct-response copy, a BA, and hands-on AI tool experience (ChatGPT, Claude, Jasper, Copy.ai) with customer

Qualifications

• 3–5+ years of professional copywriting experience with direct-response focus.
• Bachelor’s degree in Communications, Marketing, Journalism, English, Creative Writing, or equivalent experience.
• Hands-on expertise using generative AI tools (e.g., ChatGPT, Claude, Jasper, Copy.ai) and designing structured prompt chains/workflows.
• Proven track record writing high-converting short-form copy and long-form narrative copy in a fast-paced environment.

Responsibilities

• Write persuasive, conversion-focused copy across ads, landing pages, email, direct mail, social media, and local assets.
• Design and refine AI prompts to train brand voice and scale copy output.
• Build and maintain a library of prompts, tone templates, and messaging frameworks.
• Analyze consumer pain points and competitive positioning to craft resonant messaging.
• Lead cross-functional brainstorming with designers and strategists to shape campaigns.

Skills

Copywriting

Direct-response marketing

Generative AI prompts

Analytics

Brand voice governance

Education

Bachelor’s degree in Communications, Marketing, Journalism, English, Creative Writing

Tools

ChatGPT

Claude

Jasper

Copy.ai

Job description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

Role Summary

The Copywriter & Creative Prompt Engineer is a high-velocity, consumer-obsessed storytelling role responsible for crafting high-converting copy across Authority Brands’ multi-brand portfolio. Reporting directly to the Creative Director, this position bridges human empathy, brand voice, and generative AI technology to scale creative output without compromising brand integrity. Functioning as both a master copywriter and an expert prompt engineer, this role builds custom AI prompt libraries, generates copy for multi-channel campaigns (paid search, paid social, landing pages, email, direct mail, and local franchise assets), and continually tests message variations to maximize lead generation and conversion rates.

Responsibilities

• Multi-Brand Copywriting & Conversion Optimization: Write persuasive, conversion-focused copy across a diverse portfolio of home services brands, tailored for paid ads (Google, Meta), landing pages, email marketing, direct mail, social media, and local franchise toolkits.
• Generative AI Prompt Engineering & Workflow Scaling: Design, test, and refine advanced custom prompt frameworks (ChatGPT, Claude, Midjourney text prompts, etc.) to train AI models on brand voice guidelines, dramatically scaling copy output for high-volume local and multi-location needs.
• Prompt Library & Brand Voice Governance: Build and maintain an enterprise library of reusable prompts, tone-of-voice templates, and messaging frameworks to ensure generated copy consistently adheres to brand standards, compliance regulations, and audience personas.
• Consumer Research & Audience Empathy: Deeply analyze home services customer pain points, buying triggers, and competitive positioning to craft emotionally resonant messaging that drives immediate action (form fills, phone calls, booked jobs).
• Creative A/B Testing & Iteration: Partner with Performance Marketing, CRO, and Graphic Design teams to rapidly develop and test headline, body copy, and call-to-action (CTA) variations based on performance data and analytics.
• Cross-Functional Collaboration & Brainstorming: Lead creative copy brainstorming sessions with visual designers, brand managers, and digital strategists to conceptualize big-picture campaign themes and multi-touch customer journeys.

Success Measures (KPIs)

• Conversion Rate Efficiency: Measurable uplift in ad click-through rates (CTR), landing page conversion rates, and email open/click rates driven by copy variations.
• Creative Output & Scalability: Increased speed-to-market and asset volume achieved through prompt engineering workflows and AI-assisted drafting routines.
• Brand Voice & Quality Compliance: Zero compliance or brand voice violations across published copy and AI-generated marketing materials.

Experience & Qualifications

• 3–5+ years of professional copywriting experience with an explicit focus on direct-response marketing, digital performance campaigns, and lead generation.
• Bachelor’s degree in Communications, Marketing, Journalism, English, Creative Writing, or equivalent practical experience.
• Demonstrated hands‑on expertise using generative AI tools (e.g., ChatGPT Plus/Enterprise, Claude, Jasper, Copy.ai) and designing structured prompt chains, system instructions, and custom GPTs/workflows for copy generation.
• Proven track record writing high-converting short-form copy (ads, headlines, CTAs) and long-form narrative copy (landing pages, emails, direct mail pieces) in a fast‑paced environment.
• Deep empathy for consumer psychology, strong analytical capability to interpret performance data, exceptional attention to detail, and experience balancing multiple brand voices simultaneously.
• Franchise, home services, or agency experience is a strong plus.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer