Brand Voice Architect & Social Copywriter

Gelia Wells & Mohr, Inc.; Buffalo (NY); On-site; USD 45,000 - 70,000; Full time

Job summary

Gelia Wells & Mohr, Inc. is seeking a Copywriter & Content Specialist to craft clear, engaging copy across digital, social, and physical channels.

This is a copywriting role first, with emphasis on social media and the ability to adapt and repurpose content without losing the original idea or brand voice.

You’ll collaborate with art directors, strategists, account teams, and social specialists to develop campaign ideas and build content that can work across channels.

Qualifications

• 3+ years professional copywriting experience in fast-paced environments.
• A portfolio showing conceptual thinking and polished writing across digital, social, and physical channels.
• Experience developing social media calendars aligned to content strategy.
• Ability to write platform-specific copy for organic and paid social.
• Working knowledge of major social platforms, publishing tools, formats and best practices.
• Interest in social trends and emerging content formats.
• Strong editing, grammar, tone, and detail.
• Ability to collaborate with art directors and creative partners.
• Ability to adapt and repurpose ideas across platforms and formats.

Responsibilities

• Develop strong concepts and turn them into clear, engaging copy across digital, social, and physical channels.
• Collaborate with art directors, strategists, account teams, and social specialists to shape campaign ideas.
• Create social calendars, and write organic and paid social posts and video scripts.
• Craft website copy, emails, brochures, and campaign messaging.
• Adapt and repurpose content without losing the original idea or brand voice.
• Edit and proofread copy with careful attention to grammar and tone.

Skills

Copywriting

Portfolio development

Social media calendars

Platform-specific copy

Editing & proofreading

Multi-project management

AI-assisted writing

Team collaboration

Brand voice stewardship

Tools

AI writing tools

Job description

Gelia Wells & Mohr, Inc. is seeking a Copywriter & Content Specialist to craft clear, engaging copy across digital, social, and physical channels.

This is a copywriting role first, with emphasis on social media and the ability to adapt and repurpose content without losing the original idea or brand voice.

You’ll collaborate with art directors, strategists, account teams, and social specialists to develop campaign ideas and build content that can work across channels.