Copywriter, Brand Studio: Create Impactful Campaigns

Roku; Santa Monica (CA); Hybrid; USD 94,000 - 127,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Paid time off

Job summary

Roku is seeking a Copywriter to join our Brand & Creative Studio and develop clear, distinctive copy across the customer journey. You’ll work with creative directors, art directors, designers, marketers, and product teams to turn briefs into compelling ideas and copy.

This hands-on role requires moving from the big idea to precise language, contributing to multiple directions, and ensuring Roku’s voice remains consistent across touch points.

Qualifications

• 5+ years of experience in creative copywriting across campaigns and channels.
• Portfolio demonstrating concept-driven campaigns and strong writing craft.
• Experience collaborating with art directors, designers, and cross-functional partners to produce integrated work.

Responsibilities

• Develop concept-driven creative copy for campaigns and initiatives.
• Translate briefs and insights into clear, compelling strategy and copy.
• Write and refine copy across channels: campaigns, headlines, scripts, brand messaging, web and email.
• Develop messaging frameworks and copy systems for cohesive storytelling across journeys.
• Collaborate with creative, marketing, product, content, and advertising teams to deliver integrated solutions.
• Participate in brainstorms, reviews, and feedback sessions; iterate on feedback.
• Ensure copy is on-brand, accurate, and audience-appropriate for each channel.
• Identify opportunities to improve creative workflows and leverage AI to increase speed without sacrificing quality.
• Act as a brand steward maintaining Roku’s voice and standards.

Skills

Copywriting

Brand voice

Collaboration

Storytelling

Bilingual English/Spanish

Tools

AI writing tools

Job description

Roku is seeking a Copywriter to join our Brand & Creative Studio and develop clear, distinctive copy across the customer journey. You’ll work with creative directors, art directors, designers, marketers, and product teams to turn briefs into compelling ideas and copy.

This hands-on role requires moving from the big idea to precise language, contributing to multiple directions, and ensuring Roku’s voice remains consistent across touch points.