Concept-Driven Copywriter for Brand Studio

Socket.dev; Santa Monica (CA); Hybrid; USD 104,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Copywriter to join the Brand & Creative Studio in a hands-on role crafting clear, distinctive copy across campaigns and customer journeys. You will partner with art directors, designers, and marketers to translate briefs into compelling ideas and words, ensuring Roku’s voice stays consistent and relevant across channels.

The role sits in Austin, TX or Santa Monica, CA, with hybrid in-office schedule and the option to work from home on Fridays.

Qualifications

• 5+ years of experience in creative copywriting in agency or in-house settings.
• Portfolio demonstrating concept-driven campaigns and strong writing craft.
• Experience collaborating with art directors, designers, and marketers.
• Strong understanding of briefs, positioning, and audience insights.
• Experience writing across video, digital, product marketing, web, email, and retail channels.
• Strong self-editing and attention to detail.

Responsibilities

• Develop concept-driven copy for campaigns and initiatives, partnering with art directors and designers.
• Translate briefs and insights into clear creative strategy and copy across the customer journey.
• Write and refine copy across channels: campaigns, headlines, scripts, brand messaging, lifecycle, web, email, and retail.
• Develop messaging frameworks and copy systems for cohesive storytelling across brand journeys.
• Collaborate cross-functionally to create integrated creative solutions across marketing and product teams.
• Participate in brainstorms, reviews, and feedback sessions; iterate based on input.
• Ensure copy is on-brand, accurate, audience-appropriate, and channel-fit with strong judgment.
• Identify opportunities to improve creative workflows and leverage AI to increase speed without sacrificing quality.
• Act as a brand steward maintaining Roku’s voice and standards across work.

Skills

Creative copywriting

Portfolio

Cross-functional collaboration

Multi-channel writing

Editing and proofreading

Bilingual English/Spanish

Job description

Roku is seeking a Copywriter to join the Brand & Creative Studio in a hands-on role crafting clear, distinctive copy across campaigns and customer journeys. You will partner with art directors, designers, and marketers to translate briefs into compelling ideas and words, ensuring Roku’s voice stays consistent and relevant across channels.

The role sits in Austin, TX or Santa Monica, CA, with hybrid in-office schedule and the option to work from home on Fridays.