Copywriter, Brand Studio — Create Impactful Campaigns

Roku; Austin (TX); Hybrid; USD 104,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a seasoned Copywriter to join the Brand & Creative Studio in a hybrid setup across Austin, TX or Santa Monica, CA. You will craft clear, distinctive copy across campaigns and customer journeys, collaborating with art directors, designers, and product teams to ensure Roku’s voice remains consistent and compelling.

With 5+ years in creative copywriting, you’ll shape messaging for diverse channels, from video scripts to web and retail experiences.

Qualifications

• 5+ years of experience in creative copywriting.
• Portfolio demonstrating concept-driven campaigns and cross-channel work.
• Experience collaborating with art directors, designers, and cross-functional partners.
• Strong understanding of briefs, positioning, and audience insights.
• Broad writing across video, digital, product marketing, and campaigns.
• Strong self-editing and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Bilingual English/Spanish preferred (spoken, read, and written).

Responsibilities

• Develop concept-driven copy for campaigns and initiatives with art directors, designers, and creative directors.
• Translate briefs and insights into clear ideas and copy across the customer journey.
• Write and refine copy for campaigns, headlines, video scripts, branding, and product marketing.
• Develop messaging frameworks and copy systems for cohesive storytelling across journeys.
• Collaborate cross-functionally to deliver integrated creative solutions.
• Participate in brainstorms, reviews, and feedback, iterating based on input.
• Maintain on-brand voice and standards across all work.
• Identify opportunities to improve creative workflows and leverage AI to increase speed without sacrificing quality.

Skills

Creative copywriting

Concept-driven campaigns

Multi-channel writing

Collaborative teamwork

Brand voice stewardship

Editing and proofreading

Bilingual English/Spanish (preferred)

Tools

AI tools

Job description

Roku is seeking a seasoned Copywriter to join the Brand & Creative Studio in a hybrid setup across Austin, TX or Santa Monica, CA. You will craft clear, distinctive copy across campaigns and customer journeys, collaborating with art directors, designers, and product teams to ensure Roku’s voice remains consistent and compelling.

With 5+ years in creative copywriting, you’ll shape messaging for diverse channels, from video scripts to web and retail experiences.