Copywriter

Weber; Palatine (IL); Híbrido; USD 60 000 - 78 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, and vision coverage

Life and disability insurance

Employee Assistance Program (EAP)

401(k) with company match

Paid time off

Resumo da oferta

Weber Blackstone is seeking a Copywriter to join our Creative team in Palatine, IL on a hybrid schedule. You will craft compelling product marketing copy across digital and offline channels, collaborating with cross-functional partners to drive Weber brand storytelling and sales.

The role requires 3–5 years of hands-on copywriting experience, a Bachelor’s degree in a related field, and proficiency with MS Office, Adobe Creative Suite, and Figma.

Qualificações

• Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or related field.
• 3-5 years of hands-on copywriting experience at a shopper/digital marketing agency or in-house team at a leading consumer brand or retailer.
• Proficiency with Microsoft Office and working knowledge of Adobe Creative Suite and Figma.

Responsabilidades

• Become a master of Weber product features and benefits, the grilling experience, and the consumer journey.
• Develop Master Copy Docs for digital commerce experiences and brand storytelling.
• Adapt and edit Master Copy for packaging, POP and other communications.
• Generate product and feature names that differentiate products and resonate with consumers.
• Partner with designers and art directors to ensure seamless verbal/visual integration.
• Ensure all creative executions align with brand guidelines and are proofread for accuracy.
• Present creative solutions in organized decks with rationale.
• Consult with internal legal for naming/claims usage and trademark clearance.
• Use Workfront for timely sharing and status updates.
• Communicate with Global Creative Project Manager and participate in status meetings.

Conhecimentos

Synthesis of complex information

Strong writing

Omni-channel content development

Editing and proofreading

Cross-functional collaboration

Formação académica

Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or related field

Ferramentas

Microsoft Office

Adobe Creative Suite

Figma

Descrição da oferta de emprego

## CopywriterApply: Palatine, Illinois: Full time: Posted Yesterday: JR142At Weber Blackstone, we believe the best moments happen outdoors while enjoying delicious food with your favorite people. We lead the industry in innovation, design, and consumer delight, and we’re fueled by people who are curious, bold, and collaborative. Whether you’re a seasoned pro or exploring a new craft, we want Weber Blackstone to be the spark that ignites your next career move. Join us on our journey to create world class products that redefine and reimagine outdoor cooking and deliver exceptional experiences for generations to come. Come be part of our BBQ! **Role Overview****Role Summary:**Weber Blackstone is hiring a Copywriter to join our Creative team. The Copywriter is accountable creating stylistically compelling product marketing copy that helps consumers choose and use Weber products. In this role, you will collaborate with a cross-functional team to craft a variety of creative assets for Global New Product launch toolkits and US Marketing campaigns to drive sales of Weber products and build the Weber brand. Projects cover a range of consumer touchpoints and may include but are not limited to product and feature naming, Weber.com PDP and landing pages, A+ content, packaging, in-store POP, promotional campaigns, how-to content, email, paid and organic social posts, retailer sell-in support, tradeshow materials, FAQ and more. This is a hybrid role requiring in office days at our Palatine, IL campus. **Responsibilities:*** Become a master of Weber product features and benefits, the grilling experience, the retail and competitive landscape, the consumer shopping journey, the Weber brand style guide and brand best practices to support global new product launches and US marketing campaigns across a wide range of media and platforms with focus on Weber-owned digital, social, video and in-store experiences* Collaborate closely with cross-functional partners to develop Master Copy Docs that succinctly summarize key product claims and selling points that feed digital commerce experiences at Weber.com and Retailer.coms and serve as the foundation for consistent product storytelling across a range of packaging, print and digital media* Adapt and edit Master Copy for packaging, POP and other communications* Generate product and feature names that differentiate products and resonate with consumers* Partner with designers and art directors throughout the creative development process to ensure seamless integration of verbal and visual communication, with attention to message hierarchy, emphasis, and story flow* Ensure all creative executions align with brand guideline, are stylistically consistent, and proofread for accuracy* Package and present creative solutions for internal meetings in partnership with designer (such as layouts with copy in place, social posts, video scripts) in well-organized decks supported with thoughtful rationale* Adhere to timelines and expectations for interim and final creative deliverables as established by Creative Project Manager and Associate Creative Director* Consult with internal legal team as necessary for usage and trademark clearance of naming and claims* Synthesize feedback from multiple stakeholders including Product, Channel and Marketing Stakeholders; Digital Strategists; Associate Creative Director and others, rethinking creative approach as needed and providing fresh solutions to challenges* Utilize project management system (Workfront) consistently for timely sharing of work and team communication* Communicate with Global Creative Project Manager and Group Creative Director on a timely and consistent basis and engage in relevant status meetings to prioritize and manage timelines and deliverables* Contribute to the culture of the in-house creative team, promoting a spirit of positivity and teamwork* Demonstrate drive for continuous learning and growth, engaging in the latest digital technologies and platforms, social media best practices, retail innovation, culinary and lifestyle trends to raise the level of creative work and build the Weber brand **Qualifications:**Experience* Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or related field* 3-5 years of hands-on experience in a copywriting role at a shopper/digital marketing agency or in-house creative team at a leading consumer brand or retailer* Proficiency with Microsoft office, working knowledge of Adobe Creative Suite and Figma for collaborative purposes* Strong portfolio demonstrating expertise in omni-channel creative development including writing product descriptions, retail/e-commerce marketing, POP, digital ad units, trade show support and social media postsSkills* Ability to synthesize complex information into simple, easy-to-understand marketing content with human tone of voice* Strong understanding of marketing landscape with ability to adapt the content, style, and length appropriately for relevancy and impact at each touchpoint* High attention to detail, skilled at building well-prepared and proofed copy docs, concept write-ups and presentations* Articulate communicator, with ability to express ideas confidently, supported with compelling strategic rationale* Organized, efficient and agile – able to meet deadlines with ease while working on multiple projects simultaneously* Thrives in a fast-paced environment and can flex to deliver a wide scope of creative asks* Resourceful and self-motivated, proactively seeks out information and fresh sources of inspiration to optimize creative output* Collaborative, open-minded to and inspired by ideas and feedback from others and respectfully shares theirs in return throughout the iterative creative development process* Curious learner, eager to take on new challenges, implement new approaches and push beyond comfort zone* Savvy about marketing, industry, lifestyle and cultural trends – stays on top of what’s happening in social media, influencers, fashion, music, food, sports and more* Interest in grilling and cooking or prior food or lifestyle brand marketing a plus! **Benefits:*** Medical, dental, and vision coverage* Life and disability insurance* Employee Assistance Program (EAP)* 401(k) with company match* Eligible for paid time off (vacation, sick, personal, holiday)**Salary Range:** $60,000- 78,000 \\* This salary range represents Weber Blackstone's good faith belief of what we reasonably expect to pay the top candidate### About UsWeber Blackstone brings together two iconic names in outdoor cooking, united by a shared passion for creating exceptional experiences around the grill and griddle. Formed through the combination of Weber and Blackstone in 2025, we build on the strengths, expertise, and heritage of both companies to shape the future of outdoor cooking. With a commitment to quality, innovation, and a consumer-first mindset, we empower our teams to create products and experiences that bring people together and elevate outdoor cooking around the world.