Copywriter Brand Journalist

KWSM: a digital marketing agency; San Diego (CA); Hybrid; USD 60,000 - 70,000; Full time

Job summary

An established industry player is seeking a passionate Copywriter/Brand Journalist to join their dynamic team. This full-time role offers the chance to craft compelling narratives across various digital platforms, emphasizing storytelling and client engagement. You'll have the opportunity to work in a hybrid model, balancing in-office and remote work while enjoying every other Friday off. With a focus on professional development and a supportive culture, this position is perfect for creative individuals eager to make a significant impact in digital marketing. If you thrive in a fast-paced environment and have a knack for writing, this could be your next great adventure!

Benefits

Health Insurance

401K

Paid Vacations

Professional Development Opportunities

Every Other Friday Off

Qualifications

• Must have a journalism or English degree or equivalent experience.
• Proficiency with WordPress and major social media platforms is required.

Responsibilities

• Create engaging content for blogs, websites, and social media.
• Research industry news and trends to inform content and identify story angles.
• Write high-quality, SEO-optimized content for multiple platforms.

Skills

Copywriting

Storytelling

SEO Optimization

Client Engagement

Social Media Management

Education

Journalism Degree

English Degree

Tools

WordPress

MailChimp

Social Media Platforms

Job description

Company Description

KWSM is a full-service digital marketing agency composed of brand journalists, emphasizing storytelling in our marketing approach. We specialize in digital strategy, website development & SEO, content creation, PR & influencer marketing, and digital advertising. Our clients seek integrated strategies that generate leads or sales. We serve both B2B and B2C clients and have offices in Orange County, CA, San Diego, CA, Atlanta, GA, and Las Vegas, NV.

Job Description

Position: Copywriter/Brand Journalist

We seek an organized, proactive brand journalist with a passion for storytelling to join our team. If you are an exceptional copywriter eager to apply your skills in digital marketing, this role is for you.

You will create engaging content for blogs, websites, social media, PR, and newsletters, understanding how your content fits into larger marketing strategies and resonates across platforms. Empathy, attention to detail, client engagement, and adaptability in voice and tone are essential.

Responsibilities include handling various writing assignments, interfacing with clients, crafting compelling copy for multiple channels, and possibly working on social media graphics, reels, and videos. Self-sufficiency, task prioritization, and deadline management are crucial.

At KWSM, you'll join a driven team, enjoy a hybrid work schedule with every other Friday off, and have opportunities for career growth through training and promotion.

Key Responsibilities

1. Understand platform-specific copy strategies for maximum impact.
2. Research industry news and trends to inform content and identify story angles.
3. Conduct interviews to gather information and quotes.
4. Write engaging copy and captions for various visual content formats.
5. Create high-quality, SEO-optimized content for multiple platforms.
6. Collaborate on sourcing or conceptualizing supporting visuals.
7. Review and provide feedback on multimedia content to ensure messaging consistency.

Qualifications

Must have a journalism or English degree or equivalent experience. Proficiency with WordPress, MailChimp (or similar), and major social media platforms is required. Experience with digital formats and multimedia collaboration is a plus.

Work Schedule & Benefits

We operate on a 9/80 schedule, offering every other Friday off, and a hybrid work model (3 days in-office, 2 days remote). Benefits include health insurance, 401K, paid vacations, holidays, and opportunities for professional development and leadership.

Application Materials

• Resume
• Social media samples (4-5) with descriptions of objectives
• Writing samples for various formats (blogs, website copy, social media)

Salary range: $60K - $70K

Core Values

• Creative
• Communicative
• Uncommonly Organized
• Team-oriented
• Social
• Passionate
• Loyal

Additional Information

This full-time, salaried, in-office role can be based in any KWSM office in CA or GA. All applicants must complete this survey: https://go.apply.ci/p/qSin8A75WY. Learn about our culture on Instagram @KWSMTeam and benefits at https://kwsmdigital.com/about-us/careers/. Our team has been recognized by Inc. Magazine as a Best Place to Work, with testimonials available at https://kwsmdigital.com/employee-testimonials/.