Copywriter

Farmers; United States; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k)

Medical

Dental

Vision

Health Savings and Flexible Spending

Life Insurance

Paid Time Off

Paid Parental Leave

Tuition Assistance

Job summary

Farmers is seeking a skilled Copywriter responsible for concepting, writing, and editing direct-response and marketing copy across ads, email, direct mail, landing pages, social media, websites, and sales materials. This role supports both B2C and B2B initiatives, partnering with designers and cross-functional teams to develop on-brand campaigns that meet client goals.

The position emphasizes performance, legal compliance, and testing to optimize creative effectiveness, with a portfolio

Qualifications

• 5+ years creating performance advertising and marketing copy.
• Experience collaborating in cross-functional creative teams.
• Portfolio demonstrating direct response marketing copywriting.

Responsibilities

• Consult with clients and stakeholders to scope content needs and objectives across B2C, B2B, and B2B2C.
• Write, edit, and fact-check marketing and advertising copy across channels with brand and legal compliance.
• Analyze campaign performance to optimize creative effectiveness and guide future copy.
• Collaborate with designers and agency teams on ideation, concept development, and execution.
• Support digital testing, applying learnings to improve messaging and results.
• Provide timely status updates and ensure alignment for successful delivery.

Skills

Copywriting experience

Cross-functional collaboration

Performance advertising

Education

High School Diploma or equivalent

Bachelor's degree preferred

Job description

Job Summary

The Copywriter is responsible for concepting, writing, and editing direct-response and marketing copy across multiple formats, including ads, email, direct mail, landing pages, social media, websites, and sales materials. This role supports both B2C and B2B initiatives, partnering closely with designers and cross-functional teams to develop effective, on-brand campaigns that meet client goals. This position contributes to creative concepting, ensures adherence to brand voice and legal guidelines, and brings strong familiarity with digital media and advertising. Analyzes performance metrics and supports testing to optimize creative effectiveness and capture actionable learnings.

Essential Job Functions

• Consult with clients and internal stakeholders to scope content needs and clarify business objectives across B2C, B2B, and B2B2C/agent audiences.
• Write, edit, and fact-check marketing and advertising copy across channels, ensuring accuracy, legal compliance, and adherence to brand or agent voice guidelines.
• Analyze campaign and business performance reports to optimize creative effectiveness and inform future copy approaches.
• Collaborate closely with designers and broader agency teams on ideation, concept development, and execution of integrated campaigns.
• Support digital testing initiatives, applying learnings from performance data to continuously improve messaging and results.
• Provide timely status updates and maintain clear, proactive communication with clients and internal partners to ensure alignment and successful delivery.

Education Requirements

• High School Diploma or equivalent required. Bachelors degree in relevant field preferred.

Experience Requirements

• 5+ years’ experience creating performance advertising and marketing copy for an agency, media company, or national brand.
• Experience and successful track record of collaborating in cross-functional organizations and within creative teams (designers, agencies).
• A portfolio demonstrating your skills in direct response marketing and advertising copywriting is required.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on the company career page.

Job Location(s): United States

Equal Employment Opportunity: Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, marital status, military or veteran status, or any other status protected by applicable discrimination laws.