Copywriter

Lulu and Georgia; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading home décor brand in the United States is seeking an experienced brand copywriter to enhance the customer experience through engaging storytelling across various channels. The role involves writing and editing copy for campaigns, managing freelance writers, and ensuring brand consistency. Ideal candidates will have over 4 years of relevant experience and a strong portfolio in brand storytelling. This position offers a high level of creative influence over the brand's voice and projects.

Qualifications

• Over 4 years of professional copywriting experience in consumer brands.
• Strong portfolio showcasing brand storytelling techniques.
• Experience in a fast-paced creative environment.

Responsibilities

• Write and edit copy for various brand channels.
• Manage workflow for product naming and descriptions.
• Oversee freelance writers and their work.

Skills

Brand storytelling

Editing

Multi-channel copywriting

Communication

Project management

Job description

We are looking for an experienced brand copywriter to shape the customer experience through inspiring storytelling across channels. This role is equal parts storyteller, editor, and brand guardian. You’ll be responsible for crafting compelling, on-brand copy across every customer touchpoint while overseeing and guiding freelance writers to ensure consistency, quality, and clarity at scale. You’ll report to the VP of Brand Creative and work closely with the Marketing, Buying, and Merchandising teams to help craft the customer experience. In this role, you will have a high level of ownership and creative influence over Lulu and Georgia’s brand voice and storytelling. The ideal candidate will be comfortable switching between high level messaging and detail oriented tasks.

Responsibilities

• Write and edit for all channels according to brand guidelines. Channels include brand campaigns, marketing materials, website copy, product descriptions, and internal material
• Manage the workflow of copywriting for product naming and product description
• Manage any freelance writers - assign tasks, determine deadlines, and edit their work
• Partner with designers, marketers, and cross-functional teams to concept and execute cohesive campaigns. Stay informed of company goals to effectively communicate
• Translate creative strategy and brand positioning into clear, compelling copy
• Manage multiple projects and deadlines while maintaining a high level of craft and attention to detail
• Serve as a “Brand Vigilante” to ensure any published (existing or new) meets brand standards and aligns with the brand voice

Requirement

• 4+ years of professional copywriting experience, preferably home décor, fashion, or consumer brand
• Strong portfolio demonstrating brand storytelling and multi-channel copy
• Experience working with creative teams in a fast-paced environment
• Exceptional writing, editing, and proofreading skill
• Passion for interiors, design, and crafting inspiring story