Copywriter

Theory; United States; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Child care support

Disability insurance

Job summary

A fashion retail company is looking for a Copywriter strategist with a passion for storytelling to engage customers across various platforms. This full-time role involves writing compelling copy for e-commerce, social media, and retail events, ensuring a consistent brand voice. The ideal candidate should have 4-5+ years of copywriting experience in the luxury retail space, a Bachelor's degree, and a keen attention to detail. The position offers a salary of $80,000 to $85,000 and includes benefits like medical insurance and a 401(k).

Qualifications

• 4-5+ years of experience as a copywriter for luxury or retail.
• Portfolio showcasing relevant work is required.
• Strong understanding of luxury voice and product copy best practices.

Responsibilities

• Write copy for various marketing channels including site, email, and social media.
• Own the retail marketing messaging for multiple product lines.
• Create branded social content that is culturally relevant and shareable.

Skills

Copywriting for retail/luxury

Proofreading and editing

Attention to detail

Content strategy

Education

Bachelor of Arts in English or Communications

Job description

At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world, to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.

Direct message the job poster from Theory

Base pay range

$80,000.00/yr - $85,000.00/yr

Position Overview

Theory is seeking a Copywriter strategist who is highly passionate about both brand and product storytelling and is finding unique ways to engage with customers, prospects, and the community across multiple touchpoints. Works closely with the e-commerce, Merch, Creative, Social, and Design teams to conceptualize seasonal product storytelling and works with internal partners to execute content plans and deliverables according to established strategy and intent. The role will focus on shaping messaging and giving each product story a unique angle, ample marketing exposure, and connection back to the larger brand narrative.

Responsibilities

• Write copy for site, email, app, paid social, in-store promotions, banners, print mailers, press and retail events, and organic social for Theory mainline, and Helmut Lang and Theory outlet as needed.
• Own retail marketing messaging for Theory mainline and Theory outlet.
• Maintain and update all Theory for Good sustainability messaging.
• Create branded social copy that is insightful, culturally relevant, and inherently sharable.
• Translate the vision of the season and execute the brand story all channels, maintaining a consistent voice and tone.
• Brainstorm storytelling and marketing opportunities for Theory.

Qualifications

• BA required, English or Communications preferred
• 4-5+ years of previous experience as a womens and menswear copywriter for retail/luxury and/or editorial
• Keen understanding of luxury voice and product copy best practices
• Portfolio with relevant work
• Deadline-oriented
• Comfortable working independently
• Strong attention to detail and accuracy
• Excellent proofreading, editing and problem-solving skills

Salary

$80,000.00 to 85,000.00*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

Equal Opportunity Statement

As an Equal Opportunity Employer, Theory LLC does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

Ensure your Theory job offer is legitimate and don't fall victim to fraud. Theory never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for an interview, and ensure your communication is coming from a Theory or sister company email address. For added security, where possible, apply through our direct job posting.

Seniority level

Associate

Employment type

Full-time

Job function

Art/Creative and Writing/Editing

Industries

Retail Apparel and Fashion

Inferred from the description for this job

• Medical insurance
• Vision insurance
• 401(k)
• Paid paternity leave
• Paid maternity leave
• Child care support
• Disability insurance