Copywriter

Standard Process; Town of Palmyra (WI); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Health care

401(k) with company matching

On-site childcare (Palmyra, WI)

Wellness program

Paid vacation

Educational assistance

Job summary

Standard Process in Palmyra, WI is seeking a Copywriter who can blend long-form educational content with snappy social copy across print, digital, and campaigns, while maintaining a consistent brand voice within regulatory guardrails.

You’ll collaborate with marketing, brand, design, and external partners, manage multiple projects from concept through delivery, and craft messaging for web pages, educational materials, headlines, and social posts.

Qualifications

• Bachelor's degree in English, Journalism, Communications or related field preferred (combination of education and experience considered)
• 3-6+ years of copywriting experience in marketing, advertising, or related field
• Demonstrated experience in print, digital, and social media content development
• Experience with campaign development, product marketing, and brand storytelling
• Experience in regulated or compliance-driven environments preferred
• Proven ownership of projects from concept through completion
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Knowledge of SEO and digital content best practices
• Experience using or experimenting with AI-assisted writing tools

Responsibilities

• Hours: 8:00am-4:30pm Monday-Friday
• Location: Palmyra, WI (Hybrid)
• Manage multiple writing projects from concept through final delivery
• Brainstorm, develop, and present messaging solutions aligned to brand strategy
• Write and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy)
• Develop concise, engaging copy for social media, digital advertising, email, websites, marketing campaigns, product launches, and other brand communications
• Develop copy across formats including print collateral, digital experiences, campaigns, and product launches
• Collaborate closely with marketing, brand, design, and external partners
• Communicate project status, timelines, and feedback clearly
• Maintain accurate records of drafts, revisions, approvals, and project documentation
• Balance multiple projects while meeting deadlines and maintaining high content standards
• Develop creative concepts, campaign themes, headlines, taglines, calls to action, and supporting copy that bring marketing strategies to life
• Adapt the Standard Process brand voice for different audiences, channels, and campaign objectives while maintaining a recognizable and consistent identity
• Distill complex information into clear, compelling, and memorable short-form messaging
• Present multiple creative approaches and explain how each concept supports the audience, brand, and business objective
• Content for print, digital, and social channels, ensuring alignment to channel best practices
• Adapt messaging across formats and channels to meet audience needs and communication goals
• Write content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copy
• Support marketing objectives through clear, engaging, and strategically aligned content
• Campaign and Brand Messaging: Contribute to integrated marketing campaigns across multiple channels
• Partner with designers to align copy and visuals for cohesive communication
• Develop headlines, taglines, and campaign concepts that drive engagement and response
• Translate complex, technical, or scientific information into clear, compelling messaging
• Ensure messaging consistency across all customer touchpoints
• Tell the brand story in a way that builds awareness, trust, and loyalty
• Content Strategy, Research and Compliance: Conduct research and interviews to ensure content accuracy and credibility
• Interpret project objectives and creative briefs to deliver effective messaging
• Apply and uphold brand voice, tone, and internal style guidelines
• Proofread and edit content to ensure clarity, consistency, grammar, and factual accuracy
• Monitor performance metrics such as engagement, traffic, and conversion
• Ensure all content complies with regulatory, legal, and industry requirements
• Create content aligned with established style standards (e.g., AP style or internal guidelines)
• AI, Tools and Emerging Technology: Leverage AI-powered tools to improve ideation, drafting, editing, and optimization
• Apply AI responsibly while maintaining brand integrity, accuracy, and compliance
• Continuously explore emerging content tools, trends, and technologies
• Recommend process improvements that increase content efficiency and effectiveness

Skills

Copywriting

Content development

Brand storytelling

SEO

AI-assisted tools

Regulatory/compliance

Project ownership

Education

Bachelor's in English/Journalism/Communications

Tools

AI writing tools

Job description

Calling all copywriters! I have an opening on my team at Standard Process and I'd love your help!

I'm looking for someone who can write long-form educational content one day, then a snappy social caption the next. Print, digital, social, campaigns, and more — range is everything in this role.

Someone who has written in health and wellness or has experience in a highly regulated industry is a plus! But ultimately knowing how to write within guardrails and still make it sound good is a real skill, and it matters here.

Hybrid, 3 days in office in Palmyra, Wisconsin.

Posted by: Alicia Grzenia, Creative Manager

About Standard Process

For more than 95 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.

Job Summary

The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential.

Responsibilities

Hours: 8:00am-4:30pm Monday-Friday
Location: Palmyra, WI (Hybrid)

Content Development and Project Execution

• Manage multiple writing projects from concept through final delivery
• Brainstorm, develop, and present messaging solutions aligned to brand strategy
• Write and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy)
• Develop concise, engaging copy for social media, digital advertising, email, websites, marketing campaigns, product launches, and other brand communications
• Develop copy across formats including print collateral, digital experiences, campaigns, and product launches
• Collaborate closely with marketing, brand, design, and external partners
• Communicate project status, timelines, and feedback clearly
• Maintain accurate records of drafts, revisions, approvals, and project documentation
• Balance multiple projects while meeting deadlines and maintaining high content standards
• Develop creative concepts, campaign themes, headlines, taglines, calls to action, and supporting copy that bring marketing strategies to life
• Adapt the Standard Process brand voice for different audiences, channels, and campaign objectives while maintaining a recognizable and consistent identity
• Distill complex information into clear, compelling, and memorable short-form messaging
• Present multiple creative approaches and explain how each concept supports the audience, brand, and business objective

Multi-Channel Content Development

• Develop content for print, digital, and social channels, ensuring alignment to channel best practices
• Adapt messaging across formats and channels to meet audience needs and communication goals
• Write content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copy
• Support marketing objectives through clear, engaging, and strategically aligned content

Campaign and Brand Messaging

• Contribute to integrated marketing campaigns across multiple channels
• Partner with designers to align copy and visuals for cohesive communication
• Develop headlines, taglines, and campaign concepts that drive engagement and response
• Translate complex, technical, or scientific information into clear, compelling messaging
• Ensure messaging consistency across all customer touchpoints
• Tell the brand story in a way that builds awareness, trust, and loyalty

Content Strategy, Research and Compliance

• Conduct research and interviews to ensure content accuracy and credibility
• Interpret project objectives and creative briefs to deliver effective messaging
• Apply and uphold brand voice, tone, and internal style guidelines
• Proofread and edit content to ensure clarity, consistency, grammar, and factual accuracy
• Monitor performance metrics such as engagement, traffic, and conversion
• Ensure all content complies with regulatory, legal, and industry requirements
• Create content aligned with established style standards (e.g., AP style or internal guidelines)

AI, Tools and Emerging Technology

• Leverage AI-powered tools to improve ideation, drafting, editing, and optimization
• Apply AI responsibly while maintaining brand integrity, accuracy, and compliance
• Continuously explore emerging content tools, trends, and technologies
• Recommend process improvements that increase content efficiency and effectiveness

Qualifications

• Bachelor's degree in English, Journalism, Communications or related field preferred (combination of education and experience considered)
• 3-6+ years of copywriting experience in marketing, advertising, or related field
• Demonstrated experience in print, digital, and social media content development
• Experience with campaign development, product marketing, and brand storytelling
• Experience in regulated or compliance-driven environments preferred
• Proven ownership of projects from concept through completion
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Knowledge of SEO and digital content best practices
• Experience using or experimenting with AI-assisted writing tools

Benefits Package

• Competitive salary and annual incentive program
• Comprehensive health care and flexible benefit plan, including pet insurance
• Company-matched 401(k) plan and profit sharing plan
• On-site childcare (Palmyra, WI)
• Platinum WELCOA award-winning wellness program, including on-site fitness center, whole food court, chiropractic care, massage therapist, personal trainer and life coach (Palmyra, WI)
• Paid vacation and holiday time
• Educational assistance