Copywriter

Insight Creative, Inc.; Green Bay (WI); On-site; USD 46,000 - 55,000; Full time

Benefits offered by this job

Paid Vacation

PTO

Paid Holidays

Flexible Hours

Health Insurance

401k Retirement Plan

401k Company Match

Short-term Disability

Long-term Disability

Company Events

Life Insurance

Summer Fridays

Job summary

Insight Creative, Inc. in Green Bay, WI, is seeking an experienced copywriter for a part- or full-time, in-office role. You will craft engaging messages for diverse clients across print, digital, and broadcast, adapting voice to brand storytelling.

The ideal candidate has 3+ years in copywriting, strong concept development, and a passion for SEO-aware content. Collaboration with art directors, social specialists, and clients is essential, with a focus on meeting deadlines and delivering

Qualifications

• 3+ years of copywriting experience in an agency, marketing, or publication setting.
• Bachelor’s degree in English, Communications, or related field.
• Strong editing, proofreading, and writing samples required.
• Knowledge of SEO, keyword research, and Google Analytics is a plus.
• Ability to adapt voice across print, broadcast, and digital channels.

Responsibilities

• Write and produce original concepts with or without an art director.
• Create copy across print, broadcast, and digital materials including websites, blogs, and social media.
• Meet with clients to understand brand voice and messaging goals.
• Write in multiple tones reflecting a brand's personality.
• Collaborate with production teams to ensure on-time, on-budget delivery.
• Assist with social media content and new business presentations.

Skills

Copywriting

Agency experience

Content strategy

SEO knowledge

Editing

Team collaboration

Education

Bachelor's Degree in English/Communications

Tools

Google Analytics

Job description

About Us

At Insight Creative, Inc., we believe great creative content and intelligent strategy make things happen. They drive users to a website, move clients to top-of-mind awareness, and make customers want to buy a product or service.

Let’s put words to work!

Office Location: Green Bay, WI

Years of Experience: 3+ Years

Job Description

We are currently seeking an experienced copywriter who aspires to work in an agency setting. This is a part or full-time position working from our office in Green Bay, WI, and not a work-from-home or telecommute opportunity. In this role, you will create engaging, compelling messages for a wide variety of clients in a wide variety of industries. The ideal candidate is skilled in crafting both long-form and short-form content for distribution through multiple communication channels.

Having knowledge of general marketing principles and experience with evolving marketing tactics such as SEO is a plus. Above all, we’re seeking people with a passion for the written word, a willingness to learn and grow, and the ability to thrive in a team environment.

Our ideal candidate possesses at least 3 years of experience with a solid command of concept development and copywriting in both the traditional media and digital space.

Responsibilities

• Write and produce original concepts working alone or with an art director, social or digital specialist
• Create compelling concepts and copy across all aspects of our print, broadcast, and digital communications including website copy, blogs, and social media
• Meet with clients to understand their brand voice, target audiences, and messaging goals
• Write in a wide variety of styles and voices that are on strategy and reflect a brand’s unique personality
• Create ideas that have a clear, strategic, persuasive, and engaging message for all media
• Check all copy generated by team members and offer feedback when necessary
• Collaborate with broadcast production to ensure audio and video projects are completed to our creative standards, on time, and on budget
• Work with project management to ensure that all deliverables are being met from both a content and timing standpoint
• Assist with the development of social media content
• Assist in the preparation and delivery of new business presentations

Qualifications

• Excellent writing, editing, and proofreading skills (writing samples required)
• Bachelor’s Degree in English, Communications, or a related field
• Knowledge of SEO, keyword research, and Google Analytics is a plus
• Self-motivated with a positive attitude
• Previous experience in blog writing and posting, preferred
• At least 3 years of copywriting experience (agency, marketing, or publication experience preferred)
• Desire to remain current on industry trends and technology
• Ability to brainstorm content ideas with the creative team
• Confidence in building a rapport with clients and nurturing good working relationships
• Strong time management skills with the ability to multitask and meet deadlines

Compensation & Benefits

In business for over 35 years, Insight Creative offers a collaborative, fun, and challenging work environment with great energy and a down-to-earth team.

We Also Offer An Excellent Benefits Package. This Includes:

• Paid Vacation
• PTO
• Paid Holidays
• Flexible Hours
• Health Insurance
• 401k Retirement Plan
• 401k Company Match
• Short-term Disability
• Long-term Disability
• Company Events
• Life Insurance
• Summer Fridays

Salary will be determined based on skill sets and experience.

Job Type: Full-time

Pay: $46,000.00 - $55,000.00 per year

Work Location: In person

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.