Copywriter

Marlabs LLC; Ridgefield Park (NJ); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a creative copywriter with strategic experience to join their dynamic team. This role involves crafting engaging and persuasive copy for various marketing materials and developing innovative strategies that align with business goals. The ideal candidate will possess a blend of creativity, analytical skills, and project management expertise, driving impactful campaigns across digital channels. If you are passionate about storytelling and digital marketing, this opportunity offers a chance to make a significant impact in a collaborative environment.

Qualifications

• Proven experience in creative environments, preferably in marketing or advertising.
• Strong leadership skills and project management experience.

Responsibilities

• Write clear and persuasive copy for marketing materials and campaigns.
• Develop engaging narratives and impactful brand stories.

Skills

Creative Writing

Storytelling

Project Management

Analytical Skills

Leadership

Communication

Digital Marketing

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Design, or a related field

Tools

SEO

PPC

Email Marketing

Social Media Marketing

Job description

1 week ago Be among the first 25 applicants

Direct message the job poster from Marlabs LLC

Director - IT Recruitment @ Marlabs LLC | Talent Acquisition, Technical Recruiting

Copywriter

Duration: 12 Months

Work Location: Ridgefield Park, NJ

Job Overview:

We are seeking a creative copywriter with strategist experience to join our team. This role requires a strategic thinker, who can write professional and engaging copy, with a deep understanding of creative processes, digital marketing, and brand storytelling. The ideal candidate will possess a strong mix of creativity, analytical skills, leadership, and project management expertise to drive engaging and results-oriented projects.

Key Responsibilities

• Creative Copywriting: Write clear, persuasive, and brand-aligned copy for marketing materials, including advertisements, email campaigns, landing pages, and social media.
• Storytelling: Develop captivating narratives, engaging copy, and impactful brand stories that resonate with target audiences and drive conversions.
• Creative Strategy Development: Craft and execute innovative marketing and branding strategies that align with business goals and audience needs.
• Campaign Planning & Execution: Develop high-impact campaigns across various digital channels, ensuring consistency in brand messaging, tone, and visual identity.
• Project Management: Oversee creative projects from inception to completion, managing timelines, budgets, and deliverables while ensuring alignment with business objectives.
• Creative Problem-Solving: Analyze customer behaviors, industry trends, and data insights to identify creative opportunities and optimize marketing efforts.
• Design & Aesthetics: Utilize a foundational understanding of graphic design principles to collaborate effectively with designers and ensure visually appealing campaigns.
• Cross-functional Communication: Work closely with clients, stakeholders, and internal teams (of designers, developers, copywriters and quality assurance team) to align creative efforts with overarching business strategies and technical boundaries.

Qualifications & Skills:

• Proven experience working in creative environments, preferably in marketing, advertising, or brand strategy roles.
• Strong ability to think outside the box and develop innovative, forward-thinking strategies.
• Excellent leadership skills with the ability to motivate and manage creative teams.
• Effective project management skills, including experience handling deadlines, budgets, and multiple priorities.
• Exceptional communication and collaboration abilities.
• Strong analytical and problem-solving skills with a data-driven approach to strategy.
• Proficiency in creative writing, storytelling, and content marketing.
• Basic knowledge of graphic design principles, typography, and color theory.
• Tech-savvy understanding of web platform capabilities and limitations.
• In-depth understanding of digital marketing, including SEO, Pay-per Click (PPC), email marketing, social media, and advertising strategies.
• Strong ability for collaboration with ability to delegate and trust others, giving and receiving constructive feedback, conflict management and professional etiquette.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 4 years’ experience working with creative agencies or in-house marketing teams.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing, Public Relations, and Writing/Editing

Industries

IT Services and IT Consulting