Associate Creative Director - Copy

Ledgent Technology; New York (NY); On-site; USD 109,000 - 140,000; Full time

Job summary

Roth Staffing seeks an Associate Creative Director - Copy in New York, NY for a contract-to-hire role with 3 days per week onsite in lower Manhattan. The position offers a W2 rate of USD 52.72–USD 67.31 per hour and a conversion salary range of USD 109,675–USD 140,000.

You will lead high‑quality copy, provide creative direction, and collaborate with designers and marketers to develop brand‑driven work across campaigns while upholding standards and exploring AI‑assisted workflows.

Qualifications

• BA/BS degree in English, marketing, advertising, communications, journalism, or a related field.
• 7+ years in copywriting, content development, or creative writing in-house, agency, or brand-led org.
• Strong portfolio demonstrating writing craft and brand work across formats.
• Proven experience leading copy across multiple projects with high quality.
• Experience providing creative direction and actionable feedback to writers.
• Familiarity with AI prompt writing and editorial standards (AP style).
• Ability to translate business objectives into clear messaging and concepts.
• Experience in enterprise project management tools (Wrike/Workfront).

Responsibilities

• Lead the development of thoughtful, high-quality copy across marketing needs.
• Contribute to key creative projects, concepting and writing work aligned to brand standards.
• Provide day-to-day creative direction, feedback, and support to writers.
• Partner with marketing and internal clients to translate goals into actionable creative approaches.
• Guide copy development across multiple projects, balancing priorities and momentum.
• Help evolve brand guidelines, messaging frameworks, and voice principles.
• Review and refine copy before senior creative review.
• Collaborate with designers to develop integrated brand expressions.
• Identify opportunities to improve workflows and team efficiency.
• Explore new tools and AI adoption to improve output and processes.

Skills

Copywriting

Creative writing

Brand messaging

Creative direction

Editorial standards

AI prompt writing

Collaboration

Project management

On-site availability

Education

BA/BS in English/marketing/advertising/communications

Tools

Wrike

Workfront

Job description

Associate Creative Director - Copy (JN -102026-432492) New York, New York

Salary: USD52.72 - USD67.31 per hour

We are hiring an Associate Creative Director - Copy to work for our company, Roth Staffing (Ledgent Tech and Ultimate Staffing are divisions of Roth). This is a contract to hire role, which requires 3 days per week onsite in lower Manhattan.

W2 Rate Range: $52.72 - $67.31

Salary upon conversion: $109,675-$140,000.

No 3rd party candidates can be considered for this role.

Our Insurance client's marketing organization sets a high bar for excellence, bringing together business acumen, strategic insights, and collaborative culture to develop best-in-class work that is disruptive, resonant, and built to perform.

The Creative Studio brings the company brand to life through bold, insight-driven storytelling that shapes how millions experience it every day. Wherever the brand shows up, our designers and writers pair strong ideas with exceptional craft to create work that is compelling, consistent, and impactful, whether in a major campaign or an everyday expression.

As an Associate Creative Director, Copy, you will both create and guide high-quality messaging that supports the company brand in powerful and effective ways. You will contribute directly to key projects while also providing direction, feedback, and support that help elevate the work of the broader Creative Studio team.

RESPONSIBILITIES:

• Lead the development of thoughtful, high-quality copy solutions across a wide range of marketing and business needs.
• Contribute directly to key creative projects, concepting and writing work that is strategically grounded, compelling, and aligned to brand standards.
• Provide day-to-day creative direction, feedback, and support to writers, helping elevate the quality, consistency, and effectiveness of work across and beyond the team.
• Partner with marketing and internal clients to understand business goals, clarify project needs, and translate them into clear, actionable creative approaches.
• Guide copy development across multiple projects at once, balancing priorities, maintaining momentum, and ensuring strong execution from concept through final delivery.
• Help uphold and evolve brand standards, contributing to the ongoing development of brand guidelines, messaging frameworks, voice principles, and best practices across the brand.
• Review and refine creative work to ensure it meets a high bar for craft, clarity, consistency, and strategic impact before escalating for senior creative review.
• Collaborate closely with designers and other creative partners to develop integrated ideas and cohesive brand expressions.
• Partner with cross-functional stakeholders beyond marketing as needed to support high-visibility initiatives that benefit from strong creative thinking.
• Identify opportunities to improve creative workflows, strengthen team efficiency, and enhance how copy work is developed and delivered.
• Explore new tools, technologies, and emerging creative tech - in addition to the adoption of AI - that can improve creative output, streamline processes, and support team

REQUIREMENTS:

• BA/BS degree in English, marketing, advertising, communications, journalism, or a related field.
• 7+ years of experience in copywriting, content development, or creative writing, preferably within an in-house creative team, agency, or brand-led organization. Experience working within a large enterprise marketing or brand environment.
• Strong portfolio demonstrating exceptional writing craft, strategic thinking, and the ability to develop compelling brand work across a range of formats and channels.
• Proven experience leading copy across multiple projects simultaneously while maintaining a high standard of quality and consistency.
• Experience providing creative direction and actionable feedback to writers or other creative contributors.
• Strong understanding of brand messaging, campaign development, and digital content.
• Familiarity with AI prompt writing and collaboration tools used to develop and review creative work.
• Ability to translate business objectives and marketing strategies into clear, effective messaging and written concepts.
• Familiarity with performance marketing, campaign development, and digital-first creative.
• Sound creative judgment, with the ability to make thoughtful decisions, manage tradeoffs, and know when to elevate for alignment.
• Excellent collaboration and communication skills, with a proven ability to partner effectively with marketing teams, internal clients, and creative peers.
• Comfort working in a fast-paced environment with shifting priorities and a high volume of projects.
• Adept at providing meaningful creative feedback that elevates the work and those that do it.
• A hands-on approach to writing, with the ability to both create strong work personally and help elevate the work of others.
• Familiarity with AP style or other editorial standards.
• Experience working within enterprise project management tools such as Wrike or Workfront.
• Experience helping uphold and evolve brand guidelines, messaging systems, tone of voice standards, or editorial frameworks across a complex organization.