Copywriter

ICF; Reston (VA); On-site; USD 61,000 - 104,000; Full time

Job summary

ICF is seeking a talented copywriter to support federal transportation communications and marketing by developing clear, persuasive content for newsletters, fact sheets, websites, email campaigns, social media, and other materials. You will collaborate with designers and project teams to shape voice and tone and drive action.

The role requires a Bachelor's in English/advertising/communications and 3–7 years of experience in creative writing or related fields, with a portfolio and willingness to

Qualifications

• Bachelor’s degree in English, advertising, communications, or a related field.
• 3-7 years of experience in creative writing, copywriting, marketing, editing, proofreading, and storytelling skills or a related communications role. Strong candidates earlier in their careers with relevant internship, freelance, or editorial experience may also be considered.
• Ability to provide a writing portfolio or sample.
• Willingness to travel moderately as needed.

Responsibilities

• Content Development & Copywriting: Create persuasive and engaging copy for newsletters, fact sheets, websites, email campaigns, social media, marketing materials, and other communications products.
• Voice & Messaging: Develop and maintain a consistent voice and tone that supports client goals, agency programs, and brand standards. Write clear calls to action and audience-focused messaging designed to build awareness, encourage engagement, or drive specific actions.
• Audience & Channel Adaptation: Adapt content for different audiences, channels, and formats while maintaining accuracy, consistency, and readability.
• Creative Collaboration: Collaborate with graphic designers, editors, strategists, and project teams to ensure copy and visuals work together as a cohesive message.
• Revision & Workflow Management: Participate in creative reviews and revise copy in response to feedback from internal teams and clients. Manage multiple assignments and deadlines and contribute to project workflows, content calendars, deliverable tracking, and related communications planning activities.

Skills

Creative writing

Copywriting

Editing

Proofreading

Storytelling

Education

Bachelor’s degree in English/advertising/communications

Tools

Microsoft Office

Job description

Description

The copywriter supports federal transportation communications and marketing work by developing clear, persuasive, and engaging content for external audiences. This role focuses on materials such as newsletters, fact sheets, websites, email campaigns, social media, and other communications products, often in collaboration with graphic designers and other project team members. The copywriter helps shape voice and tone, build awareness, and inspire action.

The copywriter supports federal transportation communications and marketing work by developing clear, persuasive, and engaging content for external audiences. This role focuses on materials such as newsletters, fact sheets, websites, email campaigns, social media, and other communications products, often in collaboration with graphic designers and other project team members. The copywriter helps shape voice and tone, build awareness, and inspire action. Remote within the United States. Candidates must be available to work hours aligned with the team on the East Coast.

Job Responsibilities

• Content Development & Copywriting: Create persuasive and engaging copy for newsletters, fact sheets, websites, email campaigns, social media, marketing materials, and other communications products.
• Voice & Messaging: Develop and maintain a consistent voice and tone that supports client goals, agency programs, and brand standards. Write clear calls to action and audience-focused messaging designed to build awareness, encourage engagement, or drive specific actions.
• Audience & Channel Adaptation: Adapt content for different audiences, channels, and formats while maintaining accuracy, consistency, and readability.
• Creative Collaboration: Collaborate with graphic designers, editors, strategists, and project teams to ensure copy and visuals work together as a cohesive message.
• Revision & Workflow Management: Participate in creative reviews and revise copy in response to feedback from internal teams and clients. Manage multiple assignments and deadlines and contribute to project workflows, content calendars, deliverable tracking, and related communications planning activities.

Basic Qualifications

• Bachelor’s degree in English, advertising, communications, or a related field.
• 3-7 years of experience in creative writing, copywriting, marketing, editing, proofreading, and storytelling skills or a related communications role. Strong candidates earlier in their careers with relevant internship, freelance, or editorial experience may also be considered.
• ability to provide a writing portfolio or sample.
• Willingness to travel moderately as needed.

Preferred Experience

• Experience developing content for public-sector, transportation, or mission-driven programs is a plus.
• Writing & Storytelling: Strong command of clear, concise, audience-focused writing and storytelling.
• Audience Focus: Ability to translate complex information into accessible, engaging copy for different audiences.
• Communications Channels: Knowledge of traditional and digital communications channels, including print, web, email, social media, events, outreach, and direct response.
• Content Strategy: Understanding of content strategy, brand voice, campaign messaging, and audience engagement principles.
• Collaboration: Strong team orientation and ability to work effectively with designers, editors, strategists, clients, and other project team members.
• Tools: Proficiency in Microsoft Office applications, including Word, PowerPoint, Outlook, and Excel, and familiarity with collaborative work platforms and content review workflows.

Professional Skills

• Flexibility & Responsiveness: Resourceful and flexible approach to problem solving, with a willingness to jump in where needed and respond openly to feedback.
• Please take note this is a contingent position.

Pay Range

There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

$61,232.00 - $104,094.00

Nationwide Remote Office (US99)

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read ourEEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance [e-mail]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.