Copywriter

Bloomingdale's; New York (NY); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

401k

Medical insurance

Dental insurance

Vision insurance

Life insurance

PTO accruals

Holidays

Job summary

Bloomingdale's seeks a Social & Editorial Copywriter to shape the brand's POV through fashion-forward storytelling across social channels and editorial assets. The role blends creative writing with strategic thinking, requiring a keen eye for luxury fashion and audience engagement.

You'll collaborate with the Social Art Director, write captions, emails, and site content, and ensure Bloomingdale's voice remains consistent while staying on trend and audience-focused.

Qualifications

• Bachelor's Degree from a 4-year college or university.
• 5 years of copywriting experience for fashion, beauty, or luxury brand, or editorial platform.
• Excellent writing and editing skills with a love of language and storytelling.
• Knowledge of luxury fashion, brands, trends, and conversations shaping the industry.
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist.
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.).
• Ability to think creatively, strategically, and technically.

Responsibilities

• Content creation: Build social calendar and generate engaging, platform-native posts.
• Social writing: Craft captions, video hooks, voiceover/scripts, and talking points in a voice that shows fashion fluency and Bloomingdale's POV.
• Community management: Engage followers with thoughtful, timely, brand-right interactions.
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels; ensure consistency with Bloomingdale's voice.
• Trends & learnings: Stay attuned to social trends and translate learnings into stronger creative and copy approaches.
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale's brand and communicate our POV.

Skills

Fashion fluency

Strong writing

Editing skills

Storytelling

Platform knowledge

Creative thinking

Strategic thinking

Education

Bachelor's degree

Job description

Job Overview

The Social & Editorial Copywriter will help communicate Bloomingdale's distinct POV through fashion-forward storytelling across our social channels and editorial assets. Creative and strategic, this role combines strong writing skills, a deep understanding of fashion and luxury retail, and a nuanced understanding of how audiences engage with content across platforms. The ideal candidate is a highly collaborative, fashion-fluent writer who knows when to be concise, when to tell a story, and when to let an image speak for itself-a big ideas person with a precise eye for detail.

Essential Functions

• Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments
• Social writing: Craft all captions, video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale's POV
• Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale's and its customers
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale's voice
• Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale's brand, clearly communicate our POV, and guide and inspire our customers

Qualifications and Competencies

• Bachelor's Degree from a 4-year college or university
• 5 years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
• Excellent writing and editing skills with a genuine love of language and storytelling
• Knowledge of luxury fashion, with an understanding of the designers, brands, trends, and conversations shaping the industry
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.)
• Ability to think creatively, strategically, and technically

This position may be eligible for performance-based incentives/bonuses.

Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com.