Bloomingdale's Copywriter

BoF Careers; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Bloomingdale's in New York seeks a Social & Editorial Copywriter to tell fashion-forward stories across our social channels and editorial assets. The role blends precise writing with a deep understanding of luxury retail and audience engagement.

You will craft captions, emails, site content, and paid media in a voice that reflects Bloomingdale's POV, collaborating closely with design and editorial teams to elevate the brand and connect with customers in real time.

Qualifications

• Bachelor's degree from a 4-year college or university.
• 5 years of copywriting experience for fashion, beauty, or luxury brand, or editorial platform.
• Excellent writing and editing skills with a genuine love of language and storytelling.
• Knowledge of luxury fashion, with an understanding of designers, brands, trends, and conversations shaping the industry.
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist.
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.).
• Ability to think creatively, strategically, and technically.

Responsibilities

• Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments.
• Social writing: Craft all captions, video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale's POV.
• Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale's and its customers.
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale's voice.
• Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches.
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale's brand, clearly communicate our POV, and guide and inspire our customers.

Skills

Excellent writing and editing

Fashion luxury knowledge

Social media writing

Storytelling

Voice consistency

Collaboration

Attention to detail

Education

Bachelor's degree

Job description

Job Overview

The Social & Editorial Copywriter will help communicate Bloomingdale's distinct POV through fashion-forward storytelling across our social channels and editorial assets. Creative and strategic, this role combines strong writing skills, a deep understanding of fashion and luxury retail, and a nuanced understanding of how audiences engage with content across platforms. The ideal candidate is a highly collaborative, fashion-fluent writer who knows when to be concise, when to tell a story, and when to let an image speak for itself-a big ideas person with a precise eye for detail.

Essential Functions

• Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments
• Social writing: Craft all captions , video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale's POV
• Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale's and its customers
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale's voice
• Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale's brand, clearly communicate our POV, and guide and inspire our customers

Qualifications And Competencies

• Bachelor's Degree from a 4-year college or university
• 5 years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
• Excellent writing and editing skills with a genuine love of language and storytelling
• Knowledge of luxury fashion, with an understanding of the designers, brands, trends, and conversations shaping the industry
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.)
• Ability to think creatively, strategically, and technically