Bloomingdale's Copywriter

Bloomingdale's; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Bloomingdale's is seeking a Social & Editorial Copywriter to shape the brand's distinct POV through fashion-forward storytelling across social channels and editorial assets. You will collaborate with the Social Art Director and Social Manager to craft concise captions, compelling scripts, and engaging posts that align with our cultural moments and luxury positioning.

The role requires a fashion-fluent writer with deep knowledge of luxury retail, excellent writing and editing skills, and the

Qualifications

• Bachelor's Degree from a 4-year college or university.
• 5 years of relevant copywriting experience for fashion, beauty or luxury brand or editorial platform.
• Excellent writing and editing skills with a love of language and storytelling.
• Knowledge of luxury fashion and the designers, brands, trends shaping the industry.
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist.
• Understanding of copy needs by medium (digital, catalog, email, homepage, etc.).
• Ability to think creatively, strategically, and technically.

Responsibilities

• Content creation: build the social calendar and generate engaging, platform-native posts.
• Social writing: craft captions, video hooks, voiceovers, and talking points in Bloomingdale's voice.
• Community management: engage followers with brand-right interactions.
• Voice guardian: maintain high writing standards and evolve channel standards.
• Trends & learnings: monitor platform trends and translate learnings into creative copy.
• Editorial: craft emails, site assets, catalog, and paid media that elevate Bloomingdale's POV.

Skills

Bachelor's Degree

Copywriting

Writing & editing

Luxury fashion knowledge

Social trends expertise

Channel-specific copy

Creative thinking

Education

Bachelor's degree

Job description

Job Overview:

The Social & Editorial Copywriter will help communicate Bloomingdale's distinct POV through fashion-forward storytelling across our social channels and editorial assets. Creative and strategic, this role combines strong writing skills, a deep understanding of fashion and luxury retail, and a nuanced understanding of how audiences engage with content across platforms. The ideal candidate is a highly collaborative, fashion-fluent writer who knows when to be concise, when to tell a story, and when to let an image speak for itself-a big ideas person with a precise eye for detail.

Essential Functions:

• Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments
• Social writing: Craft all captions , video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale's POV
• Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale's and its customers
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale's voice
• Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale's brand, clearly communicate our POV, and guide and inspire our customers

Qualifications and Competencies:

• Bachelor's Degree from a 4-year college or university
• 5 years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
• Excellent writing and editing skills with a genuine love of language and storytelling
• Knowledge of luxury fashion, with an understanding of the designers, brands, trends, and conversations shaping the industry
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.)
• Ability to think creatively, strategically, and technically