Copywriter

Kaplan; Lorida (FL); Remote; USD 50,000 - 75,000; Full time

Benefits offered by this job

Retirement plan

Paid time off

Volunteer day

Diversity day

Job summary

Kaplan is seeking a Copywriter to create engaging marketing copy across print, web, email, digital, video and social channels. You will work with art directors and designers to craft concepts that meet brand goals and drive audience engagement.

The role requires studying products to extract key selling features, managing project status, and collaborating with stakeholders to deliver compelling messaging on tight timelines. A bachelor’s in Journalism, Marketing, or Communications is preferred.

Qualifications

• Bachelor's degree in Journalism, Marketing, or Communications.
• Proven ability to write and edit compelling copy for multiple media channels.
• Experience collaborating with designers, stakeholders, and internal teams.

Responsibilities

• Develop and execute marketing copy for print, web, email, and social channels.
• Collaborate with art directors and designers to meet brand objectives.
• Study products to highlight key features and build persuasive messaging.
• Track project status in team meetings and project management software.
• Engage with stakeholders to align on goals and deliverables.

Skills

Excellent writing

Editing

Branding understanding

Deadline-driven

Collaboration

Marketing copy

Education

Bachelor's degree in Journalism/Marketing/Communications

Tools

Asana

Job description

Job Title Copywriter Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The Copywriter conceptualizes and executes marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials

• Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements
• Studies products and services to understand key selling features that promote the brand
• Manages work and communicates about project status in team meetings and project management software
• Interacts with stakeholders to discuss their needs and objectives, and helps solve creative challenges
• Utilizes a library of reference materials to ensure accuracy of all claims

Bachelor’s Degree with a focus in Journalism, Marketing, or Communications

• ~Ability to execute for all media platforms
• ~ Excellent written communication, editing and proofreading skills
• ~ Conceptual thinker with a diverse writing and creative style
• ~ Demonstrates a solid understanding of branding and product marketing
• ~ Flexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities

Familiarity with Asana project management system a plus

Work Arrangement

Remote work provides a flexible work/life balance

• - Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• - Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan has three salary grades. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.

Remote/Nationwide, USA Additional Locations

Marketing Business Unit

00091 Kaplan Higher ED Diversity & Inclusion Statement :

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.