Copywriter

Kaplan International; Town of Florida (NY); Hybrid; USD 31,000 - 79,000; Full time

Benefits offered by this job

Remote work

Retirement package

Tuition assistance

Health benefits

Paid time off

Volunteer day

Diversity & inclusion day

Job summary

Kaplan is seeking a Copywriter to conceptualize and execute marketing copy across print, web, email, digital, video, and social media.

The ideal candidate has 3+ years of experience, a Bachelor’s in Journalism/Marketing/Communications, and a track record in branding and multi-channel campaigns.

This full-time role offers remote work and a comprehensive benefits package with compensation aligned to Kaplan’s salary grades.

Qualifications

• Bachelor’s degree in Journalism, Marketing, or Communications.
• 3+ years of copywriting experience.
• Ability to execute for all media platforms.
• Excellent written communication, editing and proofreading skills.
• Strong branding and product marketing understanding.
• Proven time management and meeting deadlines with changing priorities.

Responsibilities

• Write and edit a broad range of copy for emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials.
• Collaborate with art directors, designers, and writers to meet marketing objectives and brand requirements.
• Study products and services to understand key selling features that promote the brand.
• Manage work and communicate project status in team meetings and project management software.
• Engage in brainstorming sessions and discuss stakeholder needs and objectives.

Skills

Copywriting

Editing

Proofreading

Branding knowledge

Creativity

Time management

Presentation skills

Team collaboration

Project management

Multichannel marketing

Education

Bachelor’s degree in Journalism/Marketing/Communications

Tools

Asana

Job description

Job Title Copywriter Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Copywriter conceptualizes and executes marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. The ideal candidate is self-motivated and can work effectively both independently and as part of a team.

Key Responsibilities

• Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials
• Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements
• Studies products and services to understand key selling features that promote the brand
• Manages work and communicates about project status in team meetings and project management software
• Participates and contributes to brainstorming sessions
• Interacts with stakeholders to discuss their needs and objectives, and helps solve creative challenges
• Presents concepts to internal team in an engaging and effective way
• Utilizes a library of reference materials to ensure accuracy of all claims
• Organizes workload and exercises efficient time management to meet multiple deadlines on time

Minimum Qualifications

• Bachelor’s Degree with a focus in Journalism, Marketing, or Communications
• 3+ years of experience
• Ability to execute for all media platforms
• Excellent written communication, editing and proofreading skills
• Conceptual thinker with a diverse writing and creative style
• Demonstrates a solid understanding of branding and product marketing
• Strong organizational skills
• Commanding presentations skills
• Flexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities

Preferred Qualifications

• Familiarity with Asana project management system a plus

Beyond base salary, our comprehensive total rewards package includes:

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent.

Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan has three salary grades. This position is Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data.

We are an equal opportunity employer and comply with all applicable federal and state wage laws.

Location Remote/Nationwide, USA Additional Locations Employee Type Employee Job Functional Area Marketing Business Unit 00091 Kaplan Higher ED

Diversity & Inclusion Statement: Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex.

We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities.

Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records.

Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug‑free workplace and complies with applicable laws.

Kaplan, Inc. is a global educational services company, with about 10,000 employees and operations in 26 countries. We serve 1.2 million students each year and partner with about 4,000 educational institutions and 13,000 corporations across the world.

Kaplan is the largest subsidiary of Graham Holdings Company (NYSE: GHC). Across its 85‑year history, first as a pioneer of the test prep industry, then as an early online education leader, and now as a global education provider, Kaplan has been recognized for expanding educational access and improving student outcomes through innovative uses of technology, instructional design, and learning science. We’ve been recognized as a Top Workplace for Innovators and Brands That Matter (Fast Company); and as one of America’s Top 100 employers (Forbes). Kaplan’s US‑based businesses provide individuals, educational institutions, businesses and governments a broad array of services, supporting our students and partners to meet their diverse and evolving needs throughout their educational and professional journeys. Among the services provided are test preparation, coaching and advising, performance training, industry credentialing, and university support services, online enablement, analytics, and marketing. The test preparation and professional products are offered in the market under our brand names such as Kaplan, Kaplan Financial Education, Kaplan Schweser, PPI, College for Financial Planning, and Manhattan Prep.

Headquartered in Fort Lauderdale, FL, employees who support Kaplan’s North America division work primarily remotely across the US and in our corporate campus in Bengaluru, India.

California Worker Privacy Statement Questions? Please contact us at [e-mail].