Copy Manager

Farmers; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus opportunity

401(k)

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Life Insurance

Paid Time Off

Paid Parental Leave

Tuition Assistance

Job summary

Farmers is seeking a Copy Manager to lead our in-house creative team. You’ll shape copy quality across campaigns, lifecycle communications, and customer experiences while partnering with marketing, brand, product, and legal stakeholders.

We’re looking for a senior writer with team leadership experience, strong editing skills, and a knack for balancing brand voice with compliance. The role emphasizes collaboration, scalability, and driving performance.

Qualifications

• Bachelor’s degree in a relevant field is preferred.
• Experience leading a team of writers in a fast-paced, regulated environment is required.
• Strong editing and writing skills with a clear point of view on voice, tone, and quality.

Responsibilities

• Own creative direction for copy across marketing and customer communications; drive concept development for campaigns and lifecycle programs.
• Lead, coach, and develop a team of copywriters; set high quality and consistency standards.
• Collaborate with Marketing, Brand, Product, Legal, and Compliance to translate business goals into creative approaches.
• Improve content operations for scalable, high-volume production; manage external agencies as needed.
• Measure copy performance and apply insights to optimize engagement and outcomes.

Skills

Copywriting

Team leadership

Brand voice

Editing

Stakeholder management

Communication

High-volume environments

Education

Bachelor’s degree in a relevant field

High School Diploma or equivalent

Job description

We are Farmers – where ambition meets opportunity.

At Farmers, we’re a team with a purpose-driven culture, delivering peace of mind when it matters most. We value creativity, accountability and bold solutions, and we support growth for the organization and every individual. We strive to make a real difference for customers who trust us.

Join an equal opportunity employer with competitive benefits and opportunities to participate in meaningful volunteer projects. At Farmers, helping others is at the heart of what we do.

Workplace: Hybrid (LI-Hybrid), Remote (LI-Remote)

Farmers believes in collaboration, creativity, and innovation. Our hybrid work environment combines in-office and virtual work with at least three days in the office and up to two days virtual for employees within fifty miles of a Farmers corporate office. Applicants beyond fifty miles may still be considered.

About the role

We’re building a strong, modern in-house agency, and we’re looking for a Copy Manager who can help lead that evolution. This is a hands-on creative leadership position responsible for elevating the quality, consistency, and performance of copy across the full customer experience, from brand campaigns to lifecycle communications. You’ll lead a team of writers, shape creative direction, and partner closely with marketing, brand, product, legal, and compliance stakeholders to deliver work that is strategic, scalable, and effective. The ideal candidate brings strong conceptual thinking, proven people leadership, sharp writing and editing skills, and experience operating in high-volume, regulated, or complex environments.

What you'll do

• Lead Creative Direction and Execution: own creative direction for copy across marketing and customer communications; drive concept development for integrated campaigns and lifecycle programs; ensure work balances brand voice, clarity, compliance needs, and performance goals; stay hands-on by reviewing, editing, and improving copy across channels.
• Manage and Develop a High-Performing Team: lead, coach, and develop a team of copywriters; set a high bar for quality, clarity, and consistency; provide actionable feedback and mentorship; build a culture of accountability and continuous improvement.
• Partner Across the Business: act as a trusted partner to marketing, brand, product, legal, compliance, and other stakeholders; translate business goals into strong creative approaches; lead presentations and influence decision-making; navigate feedback while protecting quality and clarity of work.
• Drive Systems, Scale, and Quality: improve how copy is developed, reviewed, and delivered; build scalable frameworks for high-volume production; ensure consistency in voice, tone, and messaging; manage external agencies and freelancers as needed.
• Connect Creative to Performance: evaluate copy effectiveness using performance data and insights; apply learnings to improve engagement and outcomes; collaborate with marketing and analytics for testing and optimization.

What we're looking for

• 7+ years of copywriting experience, including team leadership
• Creative experience across brand, performance, social and email
• Experience in an in-house agency, large brand, or agency environment
• Proven ability to lead concept development and integrated campaigns
• Experience writing across email, lifecycle/CRM, digital, customer communications, and marketing channels
• Experience operating in high-volume, fast-paced, regulated, or complex environments

Leadership and Creative Strength

• Strong portfolio showing conceptual thinking, campaign development, and clear writing across channels
• Proven experience managing, coaching, and developing writers
• Ability to balance big-picture thinking with day-to-day execution
• Strong editing skills and a clear point of view on voice, tone, messaging and quality
• Comfort moving between brand-level work and practical customer communications

Systems and Performance Mindset

• Experience scaling content operations while maintaining quality
• Ability to work within structured workflows and improve them
• Understanding of performance metrics, testing, and optimization
• Ability to use data and insights while maintaining craft
• Familiarity with AI optimization and tools that improve speed, consistency or creativity

Collaboration and Communication

• Strong stakeholder management and presentation skills
• Ability to influence across cross-functional teams
• Experience working with legal and compliance partners is a plus
• Clear communication style and ability to explain creative decisions in business terms

Why this role matters

This role ensures the brand voice remains clear, consistent, and aligned with measurable business outcomes across campaigns, emails, digital experiences, and customer communications.

What Success Looks Like

• Strong, consistent brand voice across customer touchpoints
• High-performing copy across marketing and lifecycle channels
• A scalable, efficient copy production model
• Good collaboration between creative, marketing, product, legal, and compliance teams
• A team of writers who are growing, engaged, and delivering their best work

Education Requirements

High School Diploma or equivalent required. Bachelor's degree in a relevant field preferred.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The environment is indoors with typical office conditions. Frequently sits for long periods; may move about the workplace; may lift up to 25 pounds; standard computer and keyboard use; occasional bending or reaching.

Benefits

• Competitive salary commensurate with experience and location
• Bonus opportunity based on company and individual performance
• 401(k), Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Life Insurance
• Paid Time Off and Paid Parental Leave
• Tuition Assistance
• Additional information available in the company What We Offer

Job Location(s): United States

Spokane, WA residents: email resume submission option available. Applicants will be considered in accordance with applicable laws and regulations. Farmers is an Equal Opportunity Employer.

For more information about culture and opportunities, visit Farmers Career pages and follow us on social channels listed at the time of posting.