Marketing Strategy & Performance Consultant

Farmers Insurance; United States; Hybrid; USD 108,000 - 206,000; Full time

Benefits offered by this job

401(k)

Medical

Dental

Vision

Paid Time Off

Tuition Assistance

Job summary

Farmers Insurance is seeking a Marketing Strategy & Performance Consultant to drive planning, measurement, and optimization of marketing investments. You will translate complex data into actionable insights to support profitable growth and collaborate with Marketing, Finance, Analytics, Agency Partners, and Business Leadership.

The role requires 5-7 years of analytics and strategy experience, advanced Excel/PowerPoint skills, and strong communication abilities to present findings to

Qualifications

• 5-7 years of experience in marketing analytics, business analytics, marketing strategy, financial analysis, or related disciplines.
• Strong analytical and problem-solving skills with experience working with large datasets.
• Experience developing business presentations and communicating insights to stakeholders.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Support monthly, quarterly, and annual marketing planning and forecasting processes.
• Monitor forecast-to-actual performance and identify risks, opportunities, and emerging trends.
• Partner with stakeholders to evaluate business scenarios and support strategic planning discussions.
• Analyze marketing performance across channels, products, and lines of business.
• Track key performance indicators, including volume, conversion, cost efficiency, and ROI.
• Translate data into actionable recommendations for business leaders and marketing stakeholders.
• Identify key drivers of performance and communicate findings to influence business decisions.
• Evaluate marketing investment strategies and recommend opportunities to improve performance.
• Support budget allocation decisions through financial and performance analysis.
• Conduct channel, audience, and campaign evaluations to identify opportunities for growth and efficiency.
• Monitor market and business trends to provide data-driven recommendations on future investments.
• Support the prioritization, design, execution, and analysis of marketing measurement initiatives with Analytics and Media stakeholders.
• Measure the business impact of marketing initiatives and provide recommendations based on findings.
• Prepare executive-level presentations, reports, and business reviews.
• Synthesize complex analyses into clear, concise business insights and recommendations.
• Support leadership with ad hoc analyses related to marketing performance, business planning, and strategic initiatives.
• Present findings and recommendations to stakeholders across multiple levels of the organization.
• Evaluate emerging marketing channels, customer acquisition opportunities, and growth initiatives.
• Support business cases for strategic initiatives and marketing innovation.
• Partner with internal and external teams to assess and scale promising growth opportunities.

Skills

Data analysis

Excel

PowerPoint

Presentation skills

Analytical thinking

Problem solving

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Excel

PowerPoint

Job description

We are Farmers – where ambition meets opportunity.At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Workplace: Hybrid ( ), Remote ( )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Marketing Strategy & Performance Consultant supports the planning, measurement, and optimization of marketing investments across Farmers growth channels. This role is responsible for developing performance insights, forecasting business outcomes, evaluating marketing effectiveness, and identifying opportunities to improve return on investment. Working cross-functionally with Marketing, Finance, Analytics, Agency Partners, and Business Leadership, the Strategy Consultant helps drive data-informed decision-making by translating complex data into actionable recommendations that support profitable growth. The role combines strategic thinking, analytical rigor, and business acumen to ensure marketing investments are aligned with organizational objectives and delivering maximum value.

Essential Job Functions

Marketing Forecasting & Business Planning

• Support monthly, quarterly, and annual marketing planning and forecasting processes.
• Monitor forecast-to-actual performance and identify risks, opportunities, and emerging trends.
• Partner with stakeholders to evaluate business scenarios and support strategic planning discussions.

Performance Measurement & ROI Analysis

• Analyze marketing performance across channels, products, and lines of business.
• Track key performance indicators, including volume, conversion, cost efficiency, and ROI.
• Translate data into actionable recommendations for business leaders and marketing stakeholders.
• Identify key drivers of performance and communicate findings to influence business decisions.

Investment Planning & Optimization

• Evaluate marketing investment strategies and recommend opportunities to improve performance.
• Support budget allocation decisions through financial and performance analysis.
• Conduct channel, audience, and campaign evaluations to identify opportunities for growth and efficiency.
• Monitor market and business trends to provide data-driven recommendations on future investments.

Marketing Measurement & Testing

• Support the prioritization, design, execution, and analysis of marketing measurement initiatives with Analytics and Media stakeholders.
• Measure the business impact of marketing initiatives and provide recommendations based on findings.

Executive Reporting & Strategic Communications

• Prepare executive-level presentations, reports, and business reviews.
• Synthesize complex analyses into clear, concise business insights and recommendations.
• Support leadership with ad hoc analyses related to marketing performance, business planning, and strategic initiatives.
• Present findings and recommendations to stakeholders across multiple levels of the organization.

Growth Strategy & Innovation

• Evaluate emerging marketing channels, customer acquisition opportunities, and growth initiatives.
• Support business cases for strategic initiatives and marketing innovation.
• Partner with internal and external teams to assess and scale promising growth opportunities.

Education Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Finance, Analytics, or a related field.

Experience Requirements

• 5-7 years of experience in marketing analytics, business analytics, marketing strategy, financial analysis, or related disciplines.
• Strong analytical and problem-solving skills with experience working with large datasets.
• Experience developing business presentations and communicating insights to stakeholders.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Physical Actions

Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• CA Only: $115,275 - $196,130
• CO & ME: $108,375 - $169,070
• HI/IL/MN/VT Only: $108,375 - $181,060
• MA Only: $108,375 - $181,060
• o MD & VA: $108,375 - $181,060
• DC/NJ/NY/OH Only: $108,375 - $196,130
• Albany County, NY/Cleveland, OH: $115,275 - $169,070
• WA Only: $108,375 - $205,750
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

Job Location(s): R_US - United States

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.