Coordinator of Campus Events and Experience

Texas Wesleyan University; Fort Worth (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

Texas Wesleyan University is seeking a Coordinator of Campus Events and Experience to lead campus visits, recruitment events, and prospective student engagement. You will manage tours, open houses, and ambassador programs, ensuring a welcoming, student-centered experience that supports enrollment goals.

The role requires a Bachelor's degree, 1–3 years in admissions or related fields, strong written and verbal communication, and experience with social media content and CRM systems.

Qualifications

• Bachelor’s degree from an accredited institution required.
• 1–3 years of experience in admissions, enrollment management, student services, communications, event management, higher education, or related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience utilizing social media platforms and creating content.
• Strong organizational and project management abilities.
• Proficiency with Microsoft Office Suite, CRM systems, and communication platforms.
• Ability to provide excellent customer service in a fast-paced environment.

Responsibilities

• Manage undergraduate campus tours, group visits, and admissions events with a welcoming experience.
• Recruit, train, supervise, and evaluate student ambassadors.
• Develop training materials, customer service standards, and tour resources.
• Coordinate campus visit logistics and operations.
• Serve as primary admissions counselor for campus visitors and deliver tour presentations.
• Collaborate with departments to support visit and event needs.
• Generate reports on campus visits, events, communications, and recruitment activities.

Skills

Written communication

Verbal communication

Interpersonal skills

Organization

Project management

Social media content creation

CRM systems

Customer service

Event coordination

Public speaking

Education

Bachelor’s degree

Master’s degree preferred

Tools

Microsoft Office Suite

Slate/other HE CRM

Job description

Coordinator of Campus Events and Experience

Campus Visits/Visitor Experience & Tours

Position Summary

The Coordinator of Campus Events and Experience supports the University’s undergraduate
enrollment goals through the coordination of campus visits, recruitment events, and
prospective student engagement initiatives. This position manages communications associated
with campus visits, group tours, admissions events, and visitor experiences; coordinates
admissions social media content and presence; supports the development and distribution of
admissions marketing materials, and ensures prospective students and families receive timely,
accurate, and engagement information about Texas Wesleyan University.
Additionally, the Coordinator provides leadership for the student ambassador program and
serves as a key contributor to a welcoming and student-centered campus experience that
supports recruitment and enrollment efforts.

Essential Duties and Responsibilities

Campus Visit Experience & Student Ambassadors

• Manage undergraduate campus tours, group visits, and admissions events, ensuring a welcoming and informative experience for prospective students and families.
• Recruit, train, supervise, and evaluate student ambassadors.
• Develop and maintain training materials, customer service standards, and tour resources.
• Coordinate campus visit logistics and operations.
• Serve as the primary admissions counselor for campus visitors and deliver tour presentations as needed.
• Collaborate with academic and administrative departments to support visit and event needs.
• Assist with admissions recruitment events and outreach efforts.
• Manage event registration, attendee communications, and logistics.
• Coordinate recruitment programs, including open houses, preview days, transfer events, and special campus visit programs.
• Conduct post-event reporting and assessment activities.
• Perform other duties as assigned.

Campus Experience Communications

• Coordinate visitor communications, including tour confirmations, event reminders, and follow-up outreach.
• Manage communication workflows for campus visits, group tours, and recruitment events.
• Coordinate admissions social media content and engagement.
• Assist with the development and distribution of admissions marketing and promotional materials.
• Collaborate with University Marketing and Communications on event promotion and recruitment messaging.
• Review tour and event communication performance and recommend improvements.
• Ensure all communications are accurate, timely, and aligned with admissions and university messaging.
• Oversee admissions communication channels, including main phone lines and general email inboxes.

Recruitment & Operations Support

• Generate reports on campus visits, events, communications, and recruitment activities.
• Monitor key performance indicators related to visitor engagement and campus experience initiatives.
• Support process improvement efforts to enhance operations and the prospective student experience.
• Represent the University at recruitment activities and special events as needed.
• Participate in evening and weekend programs as required.
• Perform other duties as assigned.

Education, Certifications and/or Licenses

• Bachelor’s degree from an accredited institution required.
• Master’s degree preferred.

Experience

Required Qualifications

• Bachelor’s degree from an accredited institution.
• One to three years of experience in admissions, enrollment management, student services, communications, event management, higher education, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience utilizing social media platforms and creating content.
• Strong organizational and project management abilities.
• Experience coordinating multiple projects and deadlines simultaneously.
• Proficiency with Microsoft Office Suite, CRM systems, and communication platforms.
• Ability to provide excellent customer service in a fast-paced environment.

Preferred Qualifications

• Experience planning and executing events.
• Experience in higher education admissions, recruitment, or enrollment management.
• Experience with Slate or other higher education CRM systems.
• Experience supervising student employees or volunteers.
• Experience managing social media platforms or marketing content.

Knowledge, Skills & Abilities

• Event and visitor experience coordination
• Student ambassador supervision and development
• Written and verbal communication
• Social media and marketing coordination
• CRM and communication management
• Customer service and relationship management
• Project coordination and execution
• Data analysis and reporting
• Public speaking and presentations
• Organization, prioritization, and attention to detail