Coordinator - Media Buying, Casino

Hard Rock Digital; Town of Florida (NY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid/Remote work environment

Competitive pay & benefits

Startup culture backed by global brand

Job summary

Hard Rock Digital is seeking a detail-oriented Media Buying Coordinator to join our performance marketing team. You will work hands-on with our media AORs to execute campaigns across TV, radio, OOH and DOOH while interpreting complex flow charts and ensuring accurate spend documentation.

The ideal candidate has 1–3 years in traditional media, strong analytical skills, and experience with Strata and Extreme Reach. A Bachelor’s degree in marketing or related field is preferred.

Qualifications

• 1–3 years in traditional media buying, planning, or coordination.
• Hands-on experience with linear TV buying processes and network coordination.
• Knowledge of terrestrial radio buying and daypart optimization.
• Experience with OOH and DOOH campaign coordination.
• Understanding of media trafficking and creative delivery processes.

Responsibilities

• Assist in planning and executing linear TV buys across broadcast and cable networks.
• Review TV buy summaries, flowcharts, and post-campaign analysis reports.
• Track programming changes, preemptions, and make-goods across TV properties.
• Coordinate with AOR for creative delivery and scheduling requirements.
• Support radio buying process across AM/FM stations and radio networks.
• Coordinate daypart planning and ensure optimal frequency distribution across demographics.
• Coordinate live read scripts and promotional tie-ins with radio stations.
• Support OOH/DOOH campaign execution and production timelines.
• Maintain detailed buy sheets and campaign timelines.
• Ensure spends are documented and passed to internal data warehouses.

Skills

Traditional media

TV buying

Radio buying

OOH/DOOH

Media flow interpretation

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

Strata

Extreme Reach

Nielsen

Comscore

MRI

Job description

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space - ready to join us?

What’s the position?

We are seeking a detail-oriented Media Buying Coordinator to join our performance marketing team and work hands on, with our media AORs. Working with the Sr Manager, Media Buying to support the execution of our marketing campaigns across TV, radio, OOH (out-of-home), and direct mail advertising. This role is perfect for someone passionate about traditional media with strong analytical skills and attention to detail. The ideal candidate will have foundational experience in media buying, excellent comprehension of audience measurement metrics, and the ability to interpret complex media flow charts and campaign documentation.

Key Responsibilities

Media Buying & Coordination

• Assist in planning and executing linear TV buys across broadcast and cable networks
• Review linear TV buy summaries, flowcharts, and post-campaign analysis reports
• Track programming changes, preemptions, and make-goods across TV properties
• Coordinate with AOR for creative delivery and scheduling requirements
• Support radio buying process across AM/FM stations and radio networks
• Coordinate daypart planning and ensure optimal frequency distribution across target demographics
• Coordinate live read scripts and promotional tie-ins with radio stations

Out-of-Home (OOH) & Digital Out-of-Home (DOOH) Coordination

• Assist in traditional billboard, transit, and outdoor advertising campaign execution
• Support site selection process using traffic patterns, demographic data, and reach estimates
• Manage OOH creative trafficking and ensure proper installation and monitoring
• Track OOH campaign delivery through photo verification and monitoring systems
• Coordinate with AOR and creative team for production timelines and installation schedules

Flow Chart Interpretation & Campaign Documentation

• Read and interpret complex media flow charts and campaign planning documents
• Maintain detailed buy sheets and campaign execution timelines
• Maintain accurate campaign spend documentation and ensure spends are properly passed to internal data warehouses
• Ensure flow chart accuracy and adherence to campaign objectives and budgets

Administrative & Coordination Support

• Coordinate with AOR and internal teams for campaign execution
• Manage campaign timelines and ensure all deliverables meet established deadlines
• Support budget management and spend reporting processes
• Assist with RFP responses and vendor proposal evaluations

What are we looking for?

Traditional Media Experience

• 1-3 years of experience in traditional media buying, planning, or coordination
• Hands-on experience with linear television buying processes and network coordination
• Working knowledge of terrestrial radio buying and daypart optimization
• Experience with out-of-home (OOH) and digital out-of-home (DOOH) campaign coordination
• Understanding of traditional media trafficking and creative delivery processes

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field
• Experience with media buying platform Strata
• Experience with Extreme Reach
• Knowledge of media research tools (Nielsen, Comscore, MRI, SRDS)

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• A hybrid / remote working environment
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).