Coordinator, Global Influencer & Creator Marketing

BMF; New York (NY); On-site; USD 55,000 - 65,000; Full time

Job summary

BMF is seeking a Coordinator for Global Influencer & Creator Marketing to support multi-channel influencer marketing programs for top-tier clients. This entry-level role involves campaign execution, talent management, and client collaboration in a dynamic, fast-paced environment. Ideal for someone passionate about social media and eager to learn in the influencer marketing space.

Benefits

Health and dental benefits

Unlimited PTO policy

Ongoing professional development and training

Creative and collaborative environment

Qualifications

• 1-3 years of experience in marketing, social media, PR, or a related field, preferably within an agency setting.
• Familiarity with influencer marketing trends and best practices.
• Strong understanding of major social platforms (Instagram, TikTok, YouTube).

Responsibilities

• Assist in the planning and execution of influencer marketing campaigns.
• Maintain ongoing relationships with influencers and talent managers.
• Monitor social media channels to track influencer content and engagement metrics.

Skills

Organizational skills

Attention to detail

Problem-solving

Communication

Time management

Education

1-3 years of experience in marketing, social media, PR, or a related field

Tools

Microsoft Office

Google Workspace

Job description

Who we are…

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. With headquarters in NYC and offices in Miami, Los Angeles, London and Hong Kong, we specialize in event design & production, brand marketing, marketing strategy, sponsorships, talent management & bookings, publicity, and social media & influencer relations. We elevate brands who seek a relevant role in cultural conversations important to their audiences; our global client roster includes Marriott International, Visa, Gucci, Jack Daniel's, SPANX, Poppi, Monkey 47, Lamborghini, Japan Airlines and more.

Who we want…

As an Coordinator, Global Influencer & Creator Marketing at We Are BMF, you will be a key support player in executing multi-channel influencer marketing programs for top-tier clients across lifestyle, entertainment, travel, and CPG. You are highly organized, proactive, and passionate about the world of influencers and social media. You thrive in a fast-paced environment, are a natural problem solver, and are eager to learn from industry leaders.

This role is perfect for someone early in their career looking to gain hands-on experience in the influencer marketing space. You will support day-to-day campaign tasks, coordinate with internal and external teams, and help ensure successful campaign execution.

What you will do…

• Campaign Support & Execution
• Assist in the planning and execution of influencer marketing campaigns, ensuring that all deliverables are met on time and within budget.
• Support the identification and vetting of influencers, helping to build talent lists based on client objectives and campaign themes.
• Coordinate talent outreach and communication, including managing email correspondence, sending campaign briefs, and following up on deliverables.
• Help track content submissions from influencers to ensure quality, brand alignment, and compliance with campaign guidelines.
• Assist in compiling campaign recap reports, including gathering performance metrics and social analytics.
• Talent and Relationship Management
• Maintain ongoing relationships with influencers and talent managers, fostering positive communication and efficient collaboration.
• Assist in the management of influencer contracts, gathering necessary documents, and organizing them for internal review.
• Keep track of talent availability and scheduling, ensuring all campaign timelines are up to date.
• Manage influencer product seeding logistics, including shipping coordination and tracking.
• Client & Team Collaboration
• Assist in the creation of client presentations, recaps, and status reports, ensuring they are visually appealing and data-driven.
• Support internal meetings and client calls by taking notes, tracking action items, and following up on deliverables.
• Work closely with the Manager and Director to align on campaign objectives, strategy, and execution.
• Coordinate with cross-functional teams (e.g., creative, production, digital) to ensure campaign elements are aligned and delivered on time.
• Social Media Monitoring & Reporting
• Monitor social media channels to track influencer content, engagement metrics, and audience reactions.
• Compile weekly and post-campaign reports, summarizing key takeaways, engagement data, and ROI.
• Stay updated on emerging influencer trends, platform updates, and viral content to inform future campaign strategies.
• Administrative & Organizational Tasks
• Maintain organized digital files and databases, including campaign documents, contracts, and influencer profiles.
• Support the creation and maintenance of project trackers and content calendars.
• Assist in coordinating influencer payments and invoicing, ensuring accurate processing and record-keeping.
• Manage product inventory and coordinate the shipping of influencer kits and gifts.

The salary range for this role is $55,000-$65,000 and is based on experience, responsibilities of the position, subject matter expertise and is location specific.

• 1-3 years of experience in marketing, social media, PR, or a related field, preferably within an agency setting.
• Familiarity with influencer marketing trends and best practices.
• Strong understanding of major social platforms (Instagram, TikTok, YouTube) and how influencers operate.
• Proficiency in Microsoft Office and Google Workspace (Docs, Sheets, Slides).
• Basic knowledge of social media analytics and reporting tools.
• Excellent organizational skills and attention to detail.
• Ability to manage time effectively and prioritize tasks.
• Positive, proactive attitude and a willingness to take on new challenges.
• Bonus: Experience with influencer management tools (e.g., CreatorIQ).

Why BMF…

Celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations.

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we’ve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years.

BMF is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, and gender expression, religious creed, disability (mental and physical) including HIV and AIDS, medical condition, genetic information, age, marital status, sexual orientation, military and veteran status, denial of family and medical care leave, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy regarding recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

What we offer…

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental and unlimited PTO policy
• We are an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency’s core DNA.