Coordinator, Brand Strategy

University of Arizona; Tucson (AZ); Hybrid; USD 53,000 - 66,000; Full time

Benefits offered by this job

Hybrid work arrangement

Full benefits

Tuition reduction for employee and/or

Job summary

University of Arizona seeks a Coordinator, Brand Strategy to support the Brand Strategy team within University Marketing & Communications. You will coordinate brand reviews, implement brand standards, and develop resources to help campus staff represent the university consistently.

The role requires strong organization, attention to detail, and the ability to manage multiple projects in a collaborative environment.

Qualifications

• Bachelor's degree or equivalent professional experience required.
• Experience with brand standards or visual identity systems preferred.
• Strong written and verbal communication skills.

Responsibilities

• Review marketing materials for brand compliance and guidance campus partners.
• Coordinate brand review submissions and maintain documentation.
• Develop and communicate brand standards to support consistent university branding.
• Collaborate with internal partners on brand management and implementation.
• Prepare presentations, reports, and supporting documents.
• Advise campus communicators on brand guidelines and resources.

Skills

Brand standards

Project coordination

Communication skills

Brand strategy

Education

Bachelor's degree

Job description

Coordinator, Brand Strategy

Position Highlights

The Marketing Coordinator II supports the work of the Brand Strategy team within University Marketing & Communications by coordinating initiatives that strengthen and protect the University of Arizona brand. This position assists with brand review, implementation of brand standards, project coordination, and development of resources that help campus marcom staff effectively represent the university. The coordinator works closely with colleagues across the institution to ensure brand standards are applied consistently while supporting projects that advance the university's strategic brand priorities. The position requires strong organizational skills, attention to detail, sound judgment, and the ability to manage multiple projects in a collaborative environment.

This position offers a hybrid work arrangement, combining on-site work with remote work flexibility.

Visa sponsorship is not available for this position.

Department: Communications

Location: Tucson Campus

Address: Tucson, AZ USA

• Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

Duties & Responsibilities

Brand Stewardship

• Review and evaluate marketing and communication materials for compliance with university brand standards; interpret established guidelines, provide guidance to campus partners and elevate as needed.
• Coordinate and support the administration of the university's brand review process, including tracking submissions and maintaining documentation.
• Develop, maintain, and communicate institutional brand standards and guidelines to support consistent application of the university brand.
• Coordinate and collaborate with internal partners on brand management, visual identity, and brand implementation initiatives.

Brand Strategy

• Coordinate projects that support implementation of the university's brand strategy.
• Prepare presentations, reports, meeting materials, and other supporting documents.
• Conduct research and analyze information related to branding, higher education marketing, peer institutions, and industry trends.
• Assist with collecting and organizing information used to evaluate brand initiatives and institutional marketing efforts.

Campus Engagement

• Advise and serve as a resource for university communicators and campus partners on brand standards, guidelines, and available resources.
• Develop and deliver presentations, workshops, and training sessions related to the university brand.
• Support and identify opportunities to improve campus awareness and understanding of institutional branding.
• Build and maintain positive working relationships with partners across the university.

Knowledge, Skills, and Abilities (KSAs)

• Strong organizational and project coordination skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities while meeting deadlines.
• Strong attention to detail and commitment to accuracy.
• Ability to interpret and apply established standards and guidelines.
• Ability to work collaboratively with colleagues from a wide range of backgrounds and functional areas.
• Ability to exercise sound judgment and provide excellent customer service.
• Ability to work independently while contributing to a collaborative team environment.
• Demonstrated initiative, adaptability, and willingness to learn.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

• Bachelor's degree or equivalent advanced learning attained through professional level experience required.
• Three (3) years of relevant work experience, or equivalent combination of education and work experience.

Preferred Qualifications

• Experience working with brand standards or visual identity systems.
• Experience coordinating projects involving multiple stakeholders.
• Familiarity with higher education marketing and communications.

FLSA: Exempt

Full Time/Part Time: Full Time

Number of Hours Worked per Week: 40

Job FTE: 1.0

Work Calendar: Fiscal

Job Category: Communication and Marketing

Benefits Eligible: Yes - Full Benefits

Rate of Pay: $53,039 - $66,299

Compensation Type: salary at 1.0 full-time equivalency (FTE)

Grade: 7

Compensation Guidance: The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity. The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.

Career Stream and Level

PC2

Job Family

Marketing

Job Function

Communications & Marketing

Type of criminal background check required

Name-based criminal background check (non-security sensitive)

Number of Vacancies

1

Target Hire Date

12/7/2026

Contact Information for Candidates

Frank Camp, Executive Director, Brand Strategy
[e-mail]

Notice of Availability of the Annual Security and Fire Safety Report: In compliance with the Jeanne Clery Campus Safety Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses.Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures. Paper copies of the Reports can be obtained by contacting the University Compliance Office at [e-mail].