Coordinator, Brand Strategy

The University of Arizona; Tucson (AZ); Hybrid; USD 53,000 - 66,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Life insurance and disability programs

Paid vacation, sick leave and holidays

Tuition reduction for employee and/or

Retirement plans

Access to recreation and cultural

Job summary

The University of Arizona is seeking a Coordinator, Brand Strategy to support the Brand Strategy team within University Marketing & Communications on the Tucson campus. You will help ensure brand standards are applied consistently across campus materials and initiatives, coordinating reviews and developing resources for staff.

You will collaborate with colleagues across departments to advance strategic brand priorities, manage multiple projects, and communicate findings and recommendations with

Qualifications

• Bachelor's degree or equivalent advanced learning attained through professional level experience.
• Three (3) years of relevant work experience, or equivalent combination of education and work experience.

Responsibilities

• Review and evaluate marketing materials for compliance with university brand standards; interpret guidelines and escalate as needed.
• Coordinate and support the administration of the university's brand review process, including tracking submissions and maintaining documentation.
• Develop, maintain, and communicate institutional brand standards and guidelines to support consistent application of the university brand.
• Coordinate and collaborate with internal partners on brand management, visual identity, and brand implementation initiatives.
• Coordinate projects that support implementation of the university's brand strategy.
• Prepare presentations, reports, meeting materials, and other supporting documents.
• Conduct research and analyze information related to branding, higher education marketing, peer institutions, and industry trends.
• Assist with collecting and organizing information used to evaluate brand initiatives and institutional marketing efforts.
• Advise and serve as a resource for university communicators and campus partners on brand standards, guidelines, and available resources.
• Develop and deliver presentations, workshops, and training sessions related to the university brand.
• Support and identify opportunities to improve campus awareness and understanding of institutional branding.
• Build and maintain positive working relationships with partners across the university.

Skills

Organizational skills

Project coordination

Written communication

Verbal communication

Multitasking

Attention to detail

Standards application

Team collaboration

Customer service

Independent work

Adaptability

Education

Bachelor's degree or equivalent

Job description

COORDINATOR, BRAND STRATEGY

Department: Communications

Location: Tucson Campus

Address: Tucson, AZ USA

Position Highlights

The Marketing Coordinator II supports the work of the Brand Strategy team within University Marketing & Communications by coordinating initiatives that strengthen and protect the University of Arizona brand. This position assists with brand review, implementation of brand standards, project coordination, and development of resources that help campus marcom staff effectively represent the university. The coordinator works closely with colleagues across the institution to ensure brand standards are applied consistently while supporting projects that advance the university’s strategic brand priorities. The position requires strong organizational skills, attention to detail, sound judgment, and the ability to manage multiple projects in a collaborative environment.

This position offers a hybrid work arrangement, combining on-site work with remote work flexibility.

Visa sponsorship is not available for this position.

• health, dental, and vision insurance plans


• life insurance and disability programs


• paid vacation, sick leave, and holidays


• U of A/ASU/NAU tuition reduction for the employee and qualified family members


• retirement plans


• access to U of A recreation and cultural activities


• and more!

Duties & Responsibilities

Brand Stewardship:

• Review and evaluate marketing and communication materials for compliance with university brand standards; interpret established guidelines, provide guidance to campus partners and **escalate** as needed.


• Coordinate and support the administration of the university's brand review process, including tracking submissions and maintaining documentation.


• Develop, maintain, and communicate institutional brand standards and guidelines to support consistent application of the university brand.


• Coordinate and collaborate with internal partners on brand management, visual identity, and brand implementation initiatives.

Brand Strategy:

• Coordinate projects that support implementation of the university's brand strategy.


• Prepare presentations, reports, meeting materials, and other supporting documents.


• Conduct research and analyze information related to branding, higher education marketing, peer institutions, and industry trends.


• Assist with collecting and organizing information used to evaluate brand initiatives and institutional marketing efforts.

Campus Engagement:

• Advise and serve as a resource for university communicators and campus partners on brand standards, guidelines, and available resources.


• Develop and deliver presentations, workshops, and training sessions related to the university brand.


• Support and identify opportunities to improve campus awareness and understanding of institutional branding.


• Build and maintain positive working relationships with partners across the university.

Knowledge, Skills, and Abilities (KSAs):

• Strong organizational and project coordination skills.


• Excellent written and verbal communication skills.


• Ability to manage multiple priorities while meeting deadlines.


• Strong attention to detail and commitment to accuracy.


• Ability to interpret and apply established standards and guidelines.


• Ability to work collaboratively with colleagues from a wide range of backgrounds and functional areas.


• Ability to exercise sound judgment and provide excellent customer service.


• Ability to work independently while contributing to a collaborative team environment.


• Demonstrated initiative, adaptability, and willingness to learn.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

• Bachelor's degree or equivalent advanced learning attained through professional level experience required.


• Three (3) years of relevant work experience, or equivalent combination of education and work experience.

Preferred Qualifications

• Experience working with brand standards or visual identity systems.


• Experience coordinating projects involving multiple stakeholders.


• Familiarity with higher education marketing and communications.

FLSA: Exempt

Full Time/Part Time: Full Time

Number of Hours Worked per Week: 40

Job FTE: 1.0

Work Calendar: Fiscal

Job Category: Communication and Marketing

Benefits Eligible: Yes - Full Benefits

Rate of Pay: $53,039 - $66,299

Compensation Type: salary at 1.0 full-time equivalency (FTE)

Grade: 7

Compensation Guidance: The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.

Career Stream and Level: PC2

Job Family: Marketing

Job Function: Communications & Marketing

Type of criminal background check required: Name-based criminal background check (non-security sensitive)

Number of Vacancies: 1

Target Hire Date: 12/7/2026

Open Date: 10/26/2026

Open Until Filled: Yes

Documents Needed to Apply: Resume and Cover Letter

Equal Opportunity Employer Vets/Disabled