Coordinator, Brand Strategy

University of Arizona; Tucson (AZ); Hybrid; USD 53,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Tuition reduction

Retirement plans

Job summary

The University of Arizona Marketing department is seeking a Marketing Coordinator II to support the Brand Strategy team within University Marketing & Communications. You will coordinate brand review processes, help implement brand standards, and develop resources for campus staff to consistently represent the university.

The role requires strong organization, attention to detail, and the ability to manage multiple projects in a collaborative environment.

Qualifications

• Bachelor's degree or equivalent advanced learning attained through professional level experience required.
• Three or more years of relevant work experience or an equivalent combination of education and experience.
• Experience working with brand standards or visual identity systems (preferred).
• Experience coordinating projects involving multiple stakeholders (preferred).
• Familiarity with higher education marketing and communications (preferred).

Responsibilities

• Brand Stewardship: review materials for brand compliance and maintain documentation.
• Brand Strategy: coordinate projects supporting brand strategy implementation and prepare supporting documents.
• Campus Engagement: advise campus partners on brand standards and deliver trainings to improve brand understanding.
• KSAs: demonstrate organization, communication, attention to detail, and ability to work with diverse teams.

Skills

Brand standards

Project coordination

Higher ed marketing

Education

Bachelor's degree or equivalent

Job description

The Marketing Coordinator II supports the work of the Brand Strategy team within University Marketing & Communications by coordinating initiatives that strengthen and protect the University of Arizona brand. This position assists with brand review, implementation of brand standards, project coordination, and development of resources that help campus marcom staff effectively represent the university. The coordinator works closely with colleagues across the institution to ensure brand standards are applied consistently while supporting projects that advance the university's strategic brand priorities. The position requires strong organizational skills, attention to detail, sound judgment, and the ability to manage multiple projects in a collaborative environment.

This position offers a hybrid work arrangement, combining on-site work with remote work flexibility.

Visa sponsorship is not available for this position.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

For more information about working at the University of Arizona and relocations services, please .

Duties & Responsibilities

Brand Stewardship

• Review andevaluate marketing and communication materials for compliance withuniversitybrand standards; interpret established guidelines, provide guidance tocampus partnersand elevate as needed.
• Coordinate andsupport the administration of the university's brand review process,includingtracking submissions and maintaining documentation.
• Develop,maintain, and communicate institutional brand standards and guidelines tosupportconsistent application of the university brand.
• Coordinate andcollaborate with internal partners on brand management, visualidentity, andbrand implementation initiatives.

Brand Strategy

• Coordinateprojects that support implementation of the university's brand strategy.
• Preparepresentations,reports, meeting materials, and other supporting documents.
• Conductresearch and analyze information related to branding, higher educationmarketing, peer institutions, and industry trends.
• Assist withcollecting and organizing information used to evaluate brand initiatives andinstitutionalmarketing efforts.

Campus Engagement

• Advise andserve as a resource for university communicators and campus partners on brandstandards, guidelines, and available resources.
• Develop anddeliver presentations, workshops, and training sessions related to theuniversitybrand.
• Support andidentify opportunities to improve campus awareness and understandingofinstitutional branding.
• Build andmaintain positive working relationships with partners across the university.

Knowledge, Skills, and Abilities (KSAs)

• Strongorganizational and project coordination skills.
• Excellentwritten and verbal communication skills.
• Ability manjage multiple priorities while meeting deadlines.
• Strongattention to detail and commitment to accuracy.
• Ability tointerpret and apply established standards and guidelines.
• Ability to workcollaboratively with colleagues from a wide range of backgrounds and functionalareas.
• Ability toexercise sound judgment and provide excellent customer service.
• Ability to workindependently while contributing to a collaborative team environment.
• Demonstratedinitiative, adaptability, and willingness to learn.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

• Bachelor'sdegree or equivalent advanced learning attained through professional levelexperience required.
• Three (3) yearsof relevant work experience, or equivalent combination of education and workexperience.

Preferred Qualifications

• Experience working with brand standards or visual identity systems.
• Experience coordinating projects involving multiple stakeholders.
• Familiarity with higher education marketing and communications.

FLSA

Exempt

Full Time/Part Time

Full Time

Number of Hours Worked per Week

40

Job FTE

1.0

Work Calendar

Fiscal

Job Category

Communication and Marketing

Benefits Eligible

Yes - Full Benefits

Rate of Pay

$53,039 - $66,299

Compensation Type

salary at 1.0 full-time equivalency (FTE)

Grade

7

The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator .

Career Stream and Level

PC2

Job Family

Marketing

Job Function

Communications & Marketing

Type of criminal background check required

Name-based criminal background check (non-security sensitive)

Number of Vacancies

1

Target Hire Date

12/7/2026

Open Date

10/26/2026

Open Until Filled

Yes

Documents Needed to Apply

Resume and Cover Letter

Notice of Availability of the Annual Security and Fire Safety Report

In compliance with the Jeanne Clery Campus Safety Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University’s campuses. Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.
Paper copies of the Reports can be obtained by contacting the University Compliance Office at [e-mail].