Conversion UX/UI Designer (Remote, Unlimited PTO)

Freebird; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Autonomy & trust

Job summary

Freebird is a 9-figure DTC brand serving over 2 million customers. We’re seeking a UX/UI Designer who will own the design system and conversion-focused surfaces that move the numbers.

You’ll be hands-on in Figma, run A/B tests, and ship production-ready work within sprint cadence with metrics attached to every decision. You’ll report to the Senior Director of Design, work with the CRO Manager, and operate 100% remotely with meaningful overlap with US hours.

Qualifications

• 4-7 years of UX/UI design experience, with significant experience in DTC or e-commerce, specifically PDPs, checkout flows, and subscription experiences.
• Proven experience building, maintaining, and scaling design systems in Figma, including components, variants, design tokens, and documentation.
• A portfolio that demonstrates measurable business impact, including conversion improvements, increased CTR, CVR gains, AOV growth, or similar performance metrics.
• Experience working through the full experimentation process, from hypothesis development and variant design to analyzing results and iterating.
• Ability to work independently, proactively communicate blockers, and maintain momentum without waiting for perfect processes.
• Comfortable presenting and defending design decisions using customer insights and performance data.
• Advanced Figma proficiency.

Responsibilities

• Own UX/UI for conversion-critical pages, including PDPs, checkout flows, landing pages, CTAs, and post-purchase experiences.
• Design every A/B test variant with a clear hypothesis and defined success metric before it goes into development.
• Evaluate test results and iterate. Winning patterns get documented, while losing variants get analyzed.
• Partner with the CRO Manager to build and maintain a design hypothesis backlog that is never empty or stale.
• Identify friction points in the customer journey using heatmaps, session replays, and analytics, then turn insights into test briefs.
• Own the component library, design tokens, and pattern documentation in Figma.
• Maintain version control and governance so the system grows predictably without drift.
• Act as the consistency gatekeeper by reviewing team output, flagging deviations, and evolving the system as Freebird's product lines expand.
• Create clear specifications and acceptance criteria that enable smooth implementation with minimal back-and-forth.
• Take stakeholder briefs to polished, production-ready designs within sprint cadence.
• Maintain pixel-perfect execution across web and app experiences.
• Deliver clean handoffs to the development team with complete specifications, interaction notes, and edge-case coverage.
• Contribute to sprint planning and grooming by estimating work accurately, flagging risks early, and delivering on commitments.
• Help establish scalable design practices as the team grows, including critique culture, file organization, and handoff standards.

Skills

DTC/e-commerce experience

A/B testing mindset

Cross-functional collaboration

Independent worker

Data-driven decisions

Tools

Figma

Design tokens

Job description

Freebird is a 9-figure DTC brand serving over 2 million customers. We’re seeking a UX/UI Designer who will own the design system and conversion-focused surfaces that move the numbers.

You’ll be hands-on in Figma, run A/B tests, and ship production-ready work within sprint cadence with metrics attached to every decision. You’ll report to the Senior Director of Design, work with the CRO Manager, and operate 100% remotely with meaningful overlap with US hours.