Conversion Rate Optimization Senior Manager

Global Payments; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Global Payments is seeking a Conversion Rate Optimization Manager to enhance lead generation through data-driven strategies. This role involves analyzing user behavior, optimizing digital marketing efforts, and collaborating across teams to improve conversion rates. Ideal candidates will have a strong background in analytics and a passion for driving results in a fast-paced environment.

Qualifications

• 5+ years of professional experience in conversion rate optimization.
• Experience with A/B testing and analytics tools.
• Strong communication skills and data-driven decision-making.

Responsibilities

• Build and test high-converting landing pages.
• Analyze and track KPIs to optimize digital experiences.
• Develop dashboards for marketing reporting.

Skills

Data proficiency

Communication skills

Analytical skills

Problem-solving

Education

Bachelor’s degree

Tools

UserTesting

Optimizely

Google Analytics

Excel

Google Data Studio

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Job Summary

The Conversion Rate Optimization Manager will join the Digital Operations team within Marketing. This role will own the journey and conversion path to drive quality leads and account signups, in support of the company’s revenue goals. The candidate will have a proven track record of improving conversion for web forms, online applications, chat, multi-step wizards and other site conversions.

This role will be responsible for leveraging data, analytics and technology to assess insights and recommend improvements to revenue marketing programs. You will collaborate with several different teams across the business on various activities including email campaigns, digital advertising, content marketing, website analytics and social media. This individual will help develop key measurement strategies to ensure optimal conversions from digital channels.

This person is curious and expected to strike the balance in lead forms to get the necessary information while creating an easy workflow that users want to engage without negatively impacting lead volume and lead quality, using testing as a methodical learning process.

Responsibilities:

• Build and test to create high-converting landing pages for a range of campaigns including paid search, content and more

• Provide strategic UX, content & design related recommendations for improving the number of quality leads and conversions

• Analyze and track KPIs, leveraging performance data to identify optimization within digital experiences

• Ability to complete data analysis for website conversion and engagement metrics by channel and source

• Research competition and investigate benchmarks to further site conversion rates and design

• Develop dashboards and marketing reporting processes so visibility is accessible in real time

• Develop key measurement strategies to ensure consistency in reporting and analysis across

• Drive standardization and automation in marketing performance reporting across analysis and reporting deliverables

• Supports testing, site migrations, content and other updates from a data tracking and analytics perspective

Job Requirements

• 5+ years of professional experience in conversion rate optimization for lead generation and cross sell.

• Bachelor’s degree preferred

• Track record of systematic testing to improve conversion rates

• Prior experience with UserTesting, Optimizely, Test and Target or similar tools to set up and run the optimization tests.

• International digital user experience or digital marketing experience preferred.

• Experience in B2B or Financial Technology lead gen preferred

• Experience with single and multi-variant testing methodologies and best practices

• Basic knowledge of web design procedures

• Sense of ownership and pride in your performance and its impact on company’s success

• Data proficiency with a passion for using data, metrics and insights to drive results

• Lead and influence leadership to enhance marketing efforts through data-driven decision-making

• Self-starter that will jump in to solve problems quickly and use data to answer questions, analyze user behavior and monitor performance

• Understands marketing automation and lead scoring analysis platforms such as Pardot.

• Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges

• Ability to proactively think ahead and anticipate needs & considerations

• Experience managing processes and delivering technical analysis

• Experience with tools such as Google 360, GA4, Google Data Studio, Google Optimize, and Unbounce.

• Expert-level Excel and Google Sheets for data normalization, small-batch data processing, and business analysis

• Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight

• Exceptional time management skills

• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].