Conversion Rate Optimization Senior Manager

Greater Giving, Inc.; Atlanta (GA); On-site; USD 85,000 - 115,000; Full time

Job summary

A leading company is searching for a Conversion Rate Optimization Manager to enhance their marketing efforts. This role will focus on improving the digital user experience and optimizing lead generation processes through data analysis and strategic UX recommendations. The ideal candidate should have a strong background in digital marketing and proven experience in conversion optimization tools.

Qualifications

• 5+ years in conversion rate optimization for lead generation.
• Experience with systematic testing to improve conversion rates.
• Prior experience with UserTesting, Optimizely, and similar tools.

Responsibilities

• Build high-converting landing pages for campaigns.
• Analyze KPIs and provide strategic recommendations.
• Develop dashboards for marketing reporting and visibility.

Skills

Data proficiency

Analytical skills

Communication skills

Time management

Problem-solving

Education

Bachelor’s degree

Tools

UserTesting

Optimizely

Google 360

GA4

Google Data Studio

Google Optimize

Unbounce

Pardot

Excel

Google Sheets

Job description

Job Summary

The Conversion Rate Optimization Manager will join the Digital Operations team within Marketing. This role will own the journey and conversion path to drive quality leads and account signups, in support of the company’s revenue goals. The candidate will have a proven track record of improving conversion for web forms, online applications, chat, multi-step wizards and other site conversions.

This role will be responsible for leveraging data, analytics and technology to assess insights and recommend improvements to revenue marketing programs. You will collaborate with several different teams across the business on various activities including email campaigns, digital advertising, content marketing, website analytics and social media. This individual will help develop key measurement strategies to ensure optimal conversions from digital channels.

This person is curious and expected to strike the balance in lead forms to get the necessary information while creating an easy workflow that users want to engage without negatively impacting lead volume and lead quality, using testing as a methodical learning process.

Responsibilities:

• Build and test to create high-converting landing pages for a range of campaigns including paid search, content and more

• Provide strategic UX, content & design related recommendations for improving the number of quality leads and conversions

• Analyze and track KPIs, leveraging performance data to identify optimization within digital experiences

• Ability to complete data analysis for website conversion and engagement metrics by channel and source

• Research competition and investigate benchmarks to further site conversion rates and design

• Develop dashboards and marketing reporting processes so visibility is accessible in real time

• Develop key measurement strategies to ensure consistency in reporting and analysis across

• Drive standardization and automation in marketing performance reporting across analysis and reporting deliverables

• Supports testing, site migrations, content and other updates from a data tracking and analytics perspective

Job Requirements

• 5+ years of professional experience in conversion rate optimization for lead generation and cross sell.

• Bachelor’s degree preferred

• Track record of systematic testing to improve conversion rates

• Prior experience with UserTesting, Optimizely, Test and Target or similar tools to set up and run the optimization tests.

• International digital user experience or digital marketing experience preferred.

• Experience in B2B or Financial Technology lead gen preferred

• Experience with single and multi-variant testing methodologies and best practices

• Basic knowledge of web design procedures

• Sense of ownership and pride in your performance and its impact on company’s success

• Data proficiency with a passion for using data, metrics and insights to drive results

• Lead and influence leadership to enhance marketing efforts through data-driven decision-making

• Self-starter that will jump in to solve problems quickly and use data to answer questions, analyze user behavior and monitor performance

• Understands marketing automation and lead scoring analysis platforms such as Pardot.

• Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges

• Ability to proactively think ahead and anticipate needs & considerations

• Experience managing processes and delivering technical analysis

• Experience with tools such as Google 360, GA4, Google Data Studio, Google Optimize, and Unbounce.

• Expert-level Excel and Google Sheets for data normalization, small-batch data processing, and business analysis

• Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight

• Exceptional time management skills

• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight