Conversion-Focused Digital Marketing Copywriter

Frey Consulting Group; Tustin (CA); On-site; USD 55,000 - 59,000; Full time

Job summary

Frey Consulting Group is seeking a strategic Marketing Copywriter for a fully onsite role in Tustin, CA. The position focuses on creating high-performing digital marketing content across the customer journey to drive engagement and conversion.

You will develop campaign messaging across paid media, email, ecommerce, landing pages, product launches, and lifecycle marketing. Collaborate with Marketing, Design, Product Marketing, and Brand teams to ensure a consistent brand voice and measurable

Qualifications

• 4–6 years of professional copywriting experience focused on digital marketing and ecommerce.
• Proven experience writing for Meta Ads, Google Ads, email campaigns, landing pages, and ecommerce listings.
• Strong portfolio demonstrating performance marketing work that drives engagement and conversion.
• Experience writing for consumer products, ecommerce brands, or digital marketing agencies.
• Understanding of digital marketing strategy, customer journeys, conversion optimization, and platform-specific messaging.
• Experience collaborating with Marketing, Brand, Design, and Product teams in a fast-paced environment.
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

Responsibilities

• Write conversion-focused copy across digital marketing channels (Meta ads, Google ads, email, landing pages, PDPs, ecommerce listings, websites, blogs, social media, video scripts).
• Lead messaging development for product launches and integrated campaigns from concept through execution.
• Translate technical product features into clear, benefit-driven messaging for consumers.
• Develop campaign concepts, headlines, CTAs, and messaging frameworks for acquisition, engagement, and conversion goals.
• Optimize copy for digital channels using platform best practices across Meta, Google, Amazon, email and ecommerce.
• Partner with Marketing, Design, Product and Brand teams to align messaging with strategy and objectives.
• Review and refine copy based on feedback and campaign performance.
• Manage multiple projects in a fast-paced marketing environment.

Skills

Copywriting

Digital marketing

Campaign messaging

Collaboration

Education

Bachelor's degree in English, Journalism, Communications, Marketing, or related field

Tools

Meta Ads

Google Ads

Email Platforms

Job description

Frey Consulting Group is seeking a strategic Marketing Copywriter for a fully onsite role in Tustin, CA. The position focuses on creating high-performing digital marketing content across the customer journey to drive engagement and conversion.

You will develop campaign messaging across paid media, email, ecommerce, landing pages, product launches, and lifecycle marketing. Collaborate with Marketing, Design, Product Marketing, and Brand teams to ensure a consistent brand voice and measurable