Conversion-Driven PDP Content Lead

Macy's; New York (NY); On-site; USD 68,000 - 112,000; Full time

Benefits offered by this job

Competitive pay and benefits

401(k) match

Paid time off

Eight paid holidays

Learning and leadership development

Employee Resource Groups

Job summary

Macy’s is seeking a Content Optimization Specialist for Mens and Kids in New York, NY to ensure PDP pages meet content standards and drive conversion. You will optimize product descriptions, imagery, and selling tools while coordinating with an offshore team to onboard new products and refresh existing pages.

The ideal candidate has 1–2 years in retail or site merchandising, strong Excel/PowerPoint skills, and a detail-oriented, process-driven approach.

Qualifications

• Act as subject matter expert on PDP standards and improvements.
• Provide training and coaching to merchants on PDP standards and optimization.
• Utilize reporting and analytics to identify content gaps and prioritize opportunities.
• Collaborate with merchants to enrich product content and PDP health.
• Coach offshore team on workflows and quality standards.
• Check image quality and perform light retouching.
• Foster respectful, collaborative relationships across teams.

Responsibilities

• Serve as a subject matter expert on PDP standards and opportunities for improvements based on competitive analysis.
• Provide training, coaching, and supporting materials to merchants on PDP standards, optimization best practices, and customer experience improvements to drive content quality and adoption.
• Leverage internal reporting, competitive analysis, and performance analytics to identify content gaps, prioritize optimization opportunities, and partner with merchants to enrich product content and improve PDP health.
• Coach and support the offshore team on workflows, quality standards, and content guidelines to drive consistent execution and high-quality PDP creation across more than 100K products annually.
• Check quality & technical specifications of images and perform light retouching as needed.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Other duties may be assigned.

Skills

Experience 1-2 yrs

Retail experience

Site merchandising

Marketing

Excel

PowerPoint

Data analysis

Communication

Collaboration

Adaptability

Education

Bachelor's degree or equivalent

Tools

Content management system

Digital asset management

Image editing tools

Job description

Macy’s is seeking a Content Optimization Specialist for Mens and Kids in New York, NY to ensure PDP pages meet content standards and drive conversion. You will optimize product descriptions, imagery, and selling tools while coordinating with an offshore team to onboard new products and refresh existing pages.

The ideal candidate has 1–2 years in retail or site merchandising, strong Excel/PowerPoint skills, and a detail-oriented, process-driven approach.