Content Optimization Specialist

Macy's; New York (NY); On-site; USD 68,000 - 112,000; Full time

Benefits offered by this job

Competitive pay and benefits

401(k) match

Paid time off

Eight paid holidays

Learning and leadership development

Employee Resource Groups

Job summary

Macy’s is seeking a Content Optimization Specialist for Mens and Kids in New York, NY to ensure PDP pages meet content standards and drive conversion. You will optimize product descriptions, imagery, and selling tools while coordinating with an offshore team to onboard new products and refresh existing pages.

The ideal candidate has 1–2 years in retail or site merchandising, strong Excel/PowerPoint skills, and a detail-oriented, process-driven approach.

Qualifications

• Act as subject matter expert on PDP standards and improvements.
• Provide training and coaching to merchants on PDP standards and optimization.
• Utilize reporting and analytics to identify content gaps and prioritize opportunities.
• Collaborate with merchants to enrich product content and PDP health.
• Coach offshore team on workflows and quality standards.
• Check image quality and perform light retouching.
• Foster respectful, collaborative relationships across teams.

Responsibilities

• Serve as a subject matter expert on PDP standards and opportunities for improvements based on competitive analysis.
• Provide training, coaching, and supporting materials to merchants on PDP standards, optimization best practices, and customer experience improvements to drive content quality and adoption.
• Leverage internal reporting, competitive analysis, and performance analytics to identify content gaps, prioritize optimization opportunities, and partner with merchants to enrich product content and improve PDP health.
• Coach and support the offshore team on workflows, quality standards, and content guidelines to drive consistent execution and high-quality PDP creation across more than 100K products annually.
• Check quality & technical specifications of images and perform light retouching as needed.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Other duties may be assigned.

Skills

Experience 1-2 yrs

Retail experience

Site merchandising

Marketing

Excel

PowerPoint

Data analysis

Communication

Collaboration

Adaptability

Education

Bachelor's degree or equivalent

Tools

Content management system

Digital asset management

Image editing tools

Job description

Content Optimization Specialist - Mens/Kids

New York, NY, United States

Full time Schedule

$67,560 - $112,440 Annually*

* based on job, location, and schedule

Job Description

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The primary responsibility of the PDP Content Specialist will be to ensure that all PDPs (Product Description Pages) for a category of business are optimized and meet/exceed Macys.com content standards. This role will be responsible for optimizing product images, ensuring copy meets requirements and that selling tools such as size charts and product videos, are available on all relevant product pages. The Content Specialist will support an offshore team onboarding new products while also ensuring all existing pages on site are optimized to drive conversion. A successful candidate will be detail oriented, highly organized, process driven and have strong communication skills. This role reports to the Senior Manager - PDP Optimization.

What You Will Do

• Serve as a subject matter expert on site standards and opportunities for improvements based on competitive analysis.
• Provide training, coaching, and supporting materials to merchants and business partners on PDP standards, optimization best practices, and customer experience improvements to drive content quality and adoption.
• Leverage internal reporting, competitive analysis, and performance analytics to identify content gaps, prioritize optimization opportunities, and partner with merchants to enrich product content and improve PDP health.
• Coach and support the offshore team on workflows, quality standards, and content guidelines to drive consistent execution and high-quality PDP creation across more than 100K products annually.
• Check quality & technical specifications of images and perform light retouching as needed – including, but not limited to resizing, cropping, color matching, corrections, etc.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

• 1-2 years related experience
• Professional experience in retail, site merchandising, and/or marketing
• Strong proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with the ability to analyze data, create reporting, and communicate insights effectively.
• Experience utilizing content management, digital asset management, and image editing tools to support product content and imagery workflows
• Strong communication and collaboration skills
• Ability to stay on top of workload in a fast-paced environment, while maintaining high standards
• Ability to problem solve and think creatively, strategically and technically
• Demonstrates a growth mindset with the ability to adapt quickly, embrace change, and continuously learn new processes and technologies.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.