Conversion-Driven FinTech Brand & Web Designer

Raisin; New York (NY); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Flexible working hours

28 days PTO

Development budget

401k matching

Healthcare coverage

Commuter benefits

Remote-friendly policy

Team events

Job summary

Raisin is seeking a Digital Brand Designer to join the Brand & Acquisition team in the US. You’ll shape Raisin’s look and feel across landing pages, websites, emails, and campaigns with a focus on conversion and a seamless brand experience.

With 4+ years in digital design, you’ll collaborate with marketing and product, run tests with Optimizely, build reusable components in the Raisin Design System, and push AI-enabled workflows while communicating clearly with stakeholders.

Qualifications

• 4+ years in digital, marketing or web design.
• Portfolio showing design for conversion across brand, web, landing pages, paid social and email.
• Proven experience designing for conversion.
• Experience with growth or performance teams and balancing brand with commercial results.
• Data-informed mindset and ability to read test results and analytics.
• Excellent typography, layout and hierarchy, with strong attention to spacing and detail.
• Proficiency in HTML/CSS and AI-assisted coding tools.
• Experience with experimentation tools (e.g., Optimizely) and analytics tools like Google Analytics/Hotjar/Looker.

Responsibilities

• Conversion-driven design of high-converting landing pages and user journeys.
• Lead A/B and multivariate tests with analytics and heatmaps.
• Create static and animated creative from hero assets to test variations.
• Design email templates and campaigns with the CRM team.
• Build reusable templates and components with Raisin Design System.
• Own projects from brief to launch, including prototypes and AI-enabled tests.
• Present design decisions to stakeholders and align with brand and business results.
• Innovate workflow with AI tools to speed up concepting and testing.

Skills

Conversion design

Figma

Adobe Creative Suite

HTML/CSS

AI in design

Optimizely/Bloomreach

Google Analytics

Looker/Hotjar

Tools

HTML/CSS

Figma

Adobe Creative Suite

Optimizely

Bloomreach

Job description

Raisin is seeking a Digital Brand Designer to join the Brand & Acquisition team in the US. You’ll shape Raisin’s look and feel across landing pages, websites, emails, and campaigns with a focus on conversion and a seamless brand experience.

With 4+ years in digital design, you’ll collaborate with marketing and product, run tests with Optimizely, build reusable components in the Raisin Design System, and push AI-enabled workflows while communicating clearly with stakeholders.