Conversion-Driven Digital Merchandising Specialist

Bazeta; Northern (KY); Hybrid; USD 71,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

401(k) Retirement Savings Plan

HSA or FSA eligibility

Disability Insurance (Long & Short)

Fitness Reimbursement Program

Employee discount

Flexible PTO

Group Life Insurance

Employee Assistance Program (EAP)

Job summary

Gopuff is seeking a Digital Merchandising Coordinator to optimize the online experience and drive conversion growth. You will build, test, and maintain high-performing landing pages, manage site navigation, and collaborate with Marketing and Paid Media to align with campaign messaging.

Ideal candidates have 1–3+ years in ecommerce or digital marketing, with hands-on experience in landing pages using CMS platforms or page builders.

Qualifications

• Must have hands-on experience building and managing landing pages using CMS or page builders.
• Strong analytical mindset and attention to detail to optimize performance.
• Experience in ecommerce, digital experience, or growth marketing is required.

Responsibilities

• Maintain and optimize landing pages and site navigation for desktop and mobile.
• Develop, publish, and test high-converting landing pages for campaigns.
• Collaborate with Marketing, Creative, and Paid Media to mirror campaign messaging.
• Analyze user behavior and conversion funnels to identify drop-off points and growth opportunities.
• Set up promotions, codes, and banners for campaigns.

Skills

Analytical mindset

Attention to detail

Digital marketing

eCommerce experience

Tools

Shopify

Magento

Salesforce Commerce Cloud

Unbounce

Instapage

Webflow

Job description

Gopuff is seeking a Digital Merchandising Coordinator to optimize the online experience and drive conversion growth. You will build, test, and maintain high-performing landing pages, manage site navigation, and collaborate with Marketing and Paid Media to align with campaign messaging.

Ideal candidates have 1–3+ years in ecommerce or digital marketing, with hands-on experience in landing pages using CMS platforms or page builders.