Growth-Focused Digital Merchandising Coordinator

Jobicy; United States; Remote; USD 71,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

401(k) Retirement Savings Plan

HSA or FSA eligibility

Disability Insurance

Fitness Reimbursement Program

Employee discount & FAM Membership

Flexible PTO

Group Life Insurance

EAP through AllOne Health

Job summary

Gopuff is seeking a Digital Merchandising Coordinator to optimize the online shopping experience by launching high-performing landing pages, refining navigation, and testing strategies that drive conversion across desktop and mobile.

You will collaborate with Marketing, Creative, and Paid Media to align campaign messaging with page design, manage landing page updates, and analyze performance to identify growth opportunities.

Qualifications

• Hands-on experience building and managing landing pages using CMS or page builders.
• Strong analytical mindset and attention to detail.
• 1–3+ years in ecommerce, digital experience, or growth/digital marketing.

Responsibilities

• Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus).
• Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives.
• Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile.
• Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities.
• Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales.
• Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams to build dedicated landing pages that closely mirror campaign messaging, ad copy, and offer structures.

Skills

Landing page development

CMS platforms experience

Analytics mindset

Attention to detail

Organizational skills

Ecommerce/digital marketing experience

Tools

Shopify

Magento

Salesforce Commerce Cloud

Unbounce

Instapage

Webflow

Job description

Gopuff is seeking a Digital Merchandising Coordinator to optimize the online shopping experience by launching high-performing landing pages, refining navigation, and testing strategies that drive conversion across desktop and mobile.

You will collaborate with Marketing, Creative, and Paid Media to align campaign messaging with page design, manage landing page updates, and analyze performance to identify growth opportunities.