Conversion-Driven Copywriter for Market Subscriptions

Nashville Public Radio; Chicago (IL); On-site; USD 70,000 - 100,000; Full time

Job summary

Crown Macro is hiring a Copywriter to own the marketing copy that converts readers into subscribers. You will write direct response copy that sells subscriptions and long-form assets, while staying fluent in markets to uncover the strongest ideas.

This role blends production with strategic thinking: daily writing, weekly long-form work, and testing to improve results. You’ll collaborate with design, editorial, and engineering to move subscribers and revenue.

Qualifications

• Direct response copywriter with proven paid-audience results.
• Reader of markets, able to follow threads beyond briefs.
• Competitive, entrepreneurial, honest, energetic, and organized.
• Able to sustain high daily volume and maintain consistent voice.
• Will write in others' voices and take direction without defensiveness.
• Comfortable with measurement and preferring data-driven decisions.

Responsibilities

• Write assets for campaigns with deadlines and data-driven feedback.
• Read editorial content and market coverage to support campaigns.
• Attend and organize meetings, coordinating across design, media, editorial, and engineering.
• Study channels and evaluate competitor copy with access to results data.

Skills

Direct response copywriting

Market literacy

Email production

Job description

Crown Macro is hiring a Copywriter to own the marketing copy that converts readers into subscribers. You will write direct response copy that sells subscriptions and long-form assets, while staying fluent in markets to uncover the strongest ideas.

This role blends production with strategic thinking: daily writing, weekly long-form work, and testing to improve results. You’ll collaborate with design, editorial, and engineering to move subscribers and revenue.