Conversion Copywriter (Freelance, Digital Marketing)

Solomon Page; New York (NY); On-site; USD 69,000 - 76,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k)

Commuter benefits

Job summary

Solomon Page is seeking a freelance Copywriter to join its Digital Marketing team, crafting clear, engaging, accurate, and conversion-focused copy across digital experiences for energy brands and markets. The role translates complex electricity and gas topics into accessible content that helps customers understand options and take action.

You will combine editorial finesse with digital marketing know-how, adapting messaging across brand voices and customer journeys, while collaborating with

Qualifications

• Bachelor's degree in Communications, Journalism, English, Marketing, or related field or equivalent experience.
• 3–5 years of professional copywriting or content writing for digital marketing.
• Strong portfolio of persuasive, audience-focused copy for websites, landing pages, and campaigns.
• Excellent editing, proofreading, and fact-checking with ability to simplify technical content.
• Knowledge of SEO fundamentals and content best practices.
• Ability to adapt tone and messaging for different audiences and journeys.
• Experience writing conversion-focused headlines, value propositions, and CTAs.
• Ability to collaborate with stakeholders and manage multiple deadlines.
• On-site work required in Long Island City, NY.

Responsibilities

• Write, edit, and refine copy for product and plan pages, acquisition and retention campaigns, comparison pages, landing pages, educational resources, FAQs, blogs, and other digital experiences.
• Develop headlines, value propositions, calls to action, and benefit-driven messaging that simplify complex energy topics and support customer engagement and conversion goals.
• Adapt messaging across multiple brand voices and regional markets while maintaining clarity and accessibility.
• Partner with SEO/AEO specialists to address search intent, topical coverage, answer-focused content structures, metadata, and internal linking recommendations.
• Translate product requirements, Electricity Facts Labels, promotional terms, and subject-matter expertise into accurate, customer-friendly copy while identifying claims or disclosures that require additional review.
• Develop and refine copy for digital assets, video scripts, on-screen messaging, and other marketing channels as needed.
• Work closely with Content Specialists and cross-functional stakeholders to interpret creative briefs, incorporate feedback, and deliver approved copy on schedule.
• Apply editorial best practices to ensure content is readable, inclusive, accessible, and compliant with promotional and brand standards.
• Use customer research, search performance, audience insights, and testing results to improve messaging effectiveness and recommend content enhancements.
• Incorporate AI-assisted writing and research tools to support ideation, research, and drafting while independently verifying accuracy, originality, and brand alignment.
• Support content updates and publishing handoffs, including basic CMS-ready formatting and editorial quality assurance.
• Contribute to shared style guides, messaging libraries, and reusable content frameworks while adapting to evolving team priorities.

Skills

Copywriting

Editing & proofreading

SEO basics

Content strategy

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Adobe Experience Manager (AEM)

CMS

Job description

Solomon Page is seeking a freelance Copywriter to join its Digital Marketing team, crafting clear, engaging, accurate, and conversion-focused copy across digital experiences for energy brands and markets. The role translates complex electricity and gas topics into accessible content that helps customers understand options and take action.

You will combine editorial finesse with digital marketing know-how, adapting messaging across brand voices and customer journeys, while collaborating with