Conversion & CX Lead, Digital Experience

Revelyst; Bozeman (MT); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical and dental

Vision

Disability and life insurance

401K

PTO

Paid holidays

Gear discounts

Job summary

Revelyst in Bozeman, MT, is seeking a Manager, Digital Experience to optimize the online journey across the Outdoor Performance portfolio. You will lead CRO initiatives, analyze user data, and collaborate with Brand, Marketing, and UX/UI teams to drive conversions and revenue.

Reporting to Director of eCommerce, you will apply consumer insights, run A/B tests and heatmaps, and present findings to senior leadership.

Qualifications

• Bachelor's degree in digital marketing or related field.
• 3+ years in e-commerce or digital marketing.
• Proven CRO and data analytics experience.
• Strong UX principles and communication skills.

Responsibilities

• Develop and implement strategies to improve conversion rates across all digital platforms.
• Utilize A/B testing, user testing, and heatmaps to identify areas for improvement and to drive user engagement.
• Analyze user behavior and site performance metrics using tools like Google Analytics and other relevant platforms.
• Translate data insights into actionable strategies to enhance user experience and drive sales growth.
• Collaborate with cross-functional teams (Brand and Marketing) to ensure that our digital offerings meet the evolving needs and preferences of our customers.

Skills

Conversion rate optimization

Data analytics

User experience

Leadership

Team collaboration

A/B testing

Education

Bachelor's degree in digital marketing

Tools

Google Analytics

A/B testing software

Job description

Revelyst in Bozeman, MT, is seeking a Manager, Digital Experience to optimize the online journey across the Outdoor Performance portfolio. You will lead CRO initiatives, analyze user data, and collaborate with Brand, Marketing, and UX/UI teams to drive conversions and revenue.

Reporting to Director of eCommerce, you will apply consumer insights, run A/B tests and heatmaps, and present findings to senior leadership.