Conversational Design Lead, Vice President

JPMorganChase; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

JPMorganChase in New York seeks a Conversational Design Lead, Vice President, to shape how our employee AI assistant speaks, reasons, and acts on behalf of 300,000+ colleagues. You will set vision, standards, and lead a team of designers across product design, PM, engineering, and business stakeholders to deliver trustworthy, inclusive experiences at scale.

You will coach a small team, define end-to-end dialogue systems, and partner with engineering on production prompts, guardrails, and

Qualifications

• 5+ years in conversation design or related UX, with people leadership.
• Experience designing conversational experiences—deterministic or generative.
• Ability to visualize user journeys with storyboards, wireframes, and prototypes.
• Inclusive design and accessibility knowledge applied to design solutions.
• Experience developing transformational strategies and north-star representations.

Responsibilities

• Lead, coach, and develop a small team of conversational designers.
• Set vision and strategy for agentic experiences across self-service journeys.
• Evolve the assistant's voice, tone, and personality with consistent guidelines.
• Own standards for dialogue design, prompts, and system behavior.
• Partner with design to co-own the agentic design system.
• Diagram flows, wireframes, and prototype interactions for key touchpoints.
• Collaborate with engineering on production prompts, guardrails, and tool use.
• Test and refine prompts and system instructions for quality outputs.
• Establish evaluation practices to drive measurable improvements.
• Drive inclusive design and accessibility in all experiences.
• Represent conversational design to senior stakeholders with clear rationale.

Skills

Conversation design

UX writing

People leadership

Storyboarding

Wireframes

Inclusive design

Accessibility

Figma

GenAI tools

LLMs

Tools

Figma

Prompt playgrounds

Job description

Job Description

Shape the future of employee experiences by leading the conversational design of agentic AI experiences used by our 300,000+ employees.

Job Description

Shape the future of employee experiences by leading the conversational design of agentic AI experiences used by our 300,000+ employees. As a Conversational Design Lead, Vice President on the Employee Experience team you will lead the team that defines how our employee's AI assistant speaks, reasons through requests, and acts on employees' behalf. You'll set the vision and standards for conversational and agentic interactions, lead and grow a team of conversational designers, and partner closely with product design, product managers, engineering, and business stakeholders to deliver experiences that are helpful, trustworthy, and inclusive at scale.

Job Responsibilities

• Lead, coach, and develop a small team of conversational designers. Set clear objectives, give regular feedback, and support career growth.
• Set vision and strategy for conversational and agentic experiences across self-service journeys, aligned with business objectives and employee needs.
• Evolve the assistant's voice, tone and personality, and the standards and guidelines that keep them consistent.
• Own the standards for dialogue design, response mapping, prompt and system behavior design, error recovery, clarification, and handoffs between the agent, the UI, and human support.
• Partner with product design to co‑own the agentic design system, so conversational patterns and UI components work as one.
• Diagram flows and product features, design wireframes, and prototype interactions for key touchpoints as you lead end‑to‑end design initiatives within a specific domain.
• Partner with engineering and external partners on how the assistant behaves in production, including prompts, guardrails, retrieval, and tool use.
• Continuously test and refine prompts, system instructions, and plugin/tool configuration to improve the accuracy, relevance, and tone of the assistant's outputs.
• Establish quality and evaluation practices for AI responses to drive continuous and measured improvement
• Drive the adoption of inclusive design practices and accessibility guidelines, mentor junior designers and foster a culture of diversity and inclusion
• Represent conversational design with senior stakeholders, building alignment and clearly communicating decisions and rationale.

Required Qualifications, Capabilities, And Skills

• 5+ years of experience in conversation design, UX writing/content design, or a related UX discipline, including people leadership.
• Hands on experience designing conversational experiences, whether deterministic (intent‑based, scripted flows) or generative (LLM‑based, with a working understanding of how the two approaches differ and when to use each
• Demonstrated ability to create visual representations of user journeys, such as storyboarding, wireframes, and prototypes
• Demonstrated experience in inclusive design and accessibility guidelines, with the ability to incorporate diverse perspectives and abilities into design solutions
• Proven ability to develop experiences that meet or exceed the initial proposal of a product or experience, including the development of transformational innovation strategies and the creation of 'north star' representations to drive customer‑centric decision‑making
• Advanced technical literacy, including an advanced understanding of client‑side technologies, APIs, microservices, and the components of the technology stack, as well as their impact on user experience
• Proficiency with design and prototyping tools (e.g., Figma) and generative AI tools (e.g., familiarity with different LLMs, prompt playgrounds, development testing environments, AI coding pr prototyping tools)

Preferred Qualifications, Capabilities, And Skills

• Experience with agentic systems and designing GenAI tools
• Experience working on early stage or zero-to one projects
• An understanding of the unique challenges of integrating multiple products into a cohesive user experience

ABOUT US

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About The Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.

Human Resources plays a critical role in driving the employee experience, shaping the firm's culture and building a diverse and inclusive workforce. We are a strategic partner to the business — working with leaders across the firm to hire, develop and retain the best people and help meet business goals. Together, we foster a work environment in which our people are supported, feel like they belong and are able to make an impact through their work. We develop and deliver a suite of products and services that help make JPMorgan Chase an employer of choice and drive our business forward.