Product Marketing Consultant

Right Side Up; United States; On-site; USD 83,000 - 165,000; Full time

Job summary

Right Side Up is seeking freelance Product Marketing consultants to support a range of high-growth clients. You will shape product positioning, drive go-to-market strategy, and enable teams to launch and scale offerings.

Engagements vary from 10–40 hours per week and emphasize collaboration across product, growth, and sales teams. Ideal candidates bring a strong product marketing foundation for B2B/B2C, experience with GTM execution, and a talent for translating complex concepts into clear

Qualifications

• Strong foundation in product marketing across B2B, B2C, or both.
• Experience owning or contributing to GTM strategy and execution.
• Ability to translate complex product concepts into clear, compelling messaging.
• Comfort working cross-functionally with product, sales, and marketing stakeholders.
• Experience with sales enablement, lifecycle marketing, webinars/events, or content strategy.

Responsibilities

• Develop and refine product positioning, messaging, and value propositions.
• Lead or support go-to-market strategy and execution for new product and feature launches.
• Partner with product, growth, and sales teams to align on strategy and priorities.
• Create marketing assets such as landing pages, decks, one-pagers, and case studies.
• Build and execute sales enablement materials to support revenue teams.
• Plan and support webinars, product launches, and other demand generation initiatives.
• Conduct market, customer, and competitive research to inform strategy.
• Identify opportunities to improve conversion, adoption, and product-market fit.

Skills

Product marketing

GTM strategy

Messaging & positioning

Cross-functional collaboration

Sales enablement

Job description

About Right Side Up

About Right Side Up Please note, this posting is to highlight joining Right Side Up 's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.

About the Role

We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products. Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Develop and refine product positioning, messaging, and value propositions
• Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
• Partner with product, growth, and sales teams to align on strategy and priorities
• Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
• Build and execute sales enablement materials to support revenue teams
• Plan and support webinars, product launches, and other demand generation initiatives
• Conduct market, customer, and competitive research to inform strategy
• Identify opportunities to improve conversion, adoption, and overall product-market fit

Requirements

• Strong foundation in product marketing across B2B, B2C, or both
• Experience owning or contributing to GTM strategy and execution
• Ability to translate complex product concepts into clear, compelling messaging
• Comfort working cross-functionally with product, sales, and marketing stakeholders
• Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
• Analytical mindset with the ability to use insights to inform decisions
• Adaptability and comfort working across different industries, products, and team structures
• Strong communication and storytelling skills

Nice to Have

• Experience working with early-stage startups or high-growth tech companies
• Familiarity with PLG (product-led growth) or sales-led motions
• Experience supporting both strategic planning and hands-on execution