Content Strategy Operation Expert - Lemon 8

ByteDance; Los Angeles (CA); On-site; USD 72,000 - 144,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

ByteDance's Lemon8 team seeks a Content Strategy Operation Expert to lead in-app content strategy, creator growth, and cross-functional collaboration. You will drive topics, monitor content trends, and align product and marketing efforts to boost community engagement with high-quality UGC.

You will work with Product, Growth, and Marketing to expand Lemon8's reach among global users, empower creators, and shape strategies that sustain platform growth in a dynamic social media environment.

Qualifications

• Strong strategic thinking and data-driven mindset.
• Excellent communication and teamwork skills.
• Ability to develop and execute content strategies at scale.

Responsibilities

• Sort current status of in-app content creation and consumption via user research and data analysis; set medium- and long-term topics and goals.
• Increase high-quality UGC supply by tapping off-platform topics and boosting in-app engagement.
• Understand the creator market and cultivate influential creators for Lemon8.
• Collaborate with Product, User Growth, and Marketing to drive growth via viral content, events, and market promotions.

Skills

Strategic thinking

Data analysis

Communication

Team leadership

Content trends

Job description

Content Strategy Operation Expert - Lemon 8

Team

Global Operations

Employment Type

Regular

Job Code

A230299A

Responsibilities

Lemon8 is an interest-based lifestyle and grass-planting community product developed by ByteDance for overseas users, featuring image collections and short videos that deliver valuable content across beauty, fashion, food, travel, home lifestyle, fitness, art, pets and more categories.

• Sort out the current status of in-app content creation and consumption through user research, data analysis, and other methods. Combine global user portraits and global market demands to sort out medium and long-term topics and set corresponding goals.
• Possess a strong content mindset. Continuously increase the supply of high-quality authentic UGC posts by tapping into off-platform hot topics and boosting the growth and interaction of in-app UGC, so as to enhance the sense of community of the UGC ecosystem.
• Be familiar with global creator market, understand the demands of creators and KOLs, and formulate corresponding strategies. Empower more creators to grow on Lemon8 and cultivate influential creators who can represent the Lemon8 platform.
• Collaborate with Product, User Growth, and Marketing teams. Raise Lemon8’s popularity and reputation among target user groups through viral content operations, event marketing, traditional advertising, and market promotion approaches, and drive overall product growth.

Qualifications

Minimum Qualification(s)-

• Strong strategic thinking and logical reasoning capability; able to independently formulate strategies based on data analysis and content insight.
• Excellent communication, teamwork, and management skills. Maintain an open and proactive mindset with flexible problem-solving abilities; capable of breaking down and delivering targets independently or leading a team.
• High sensitivity to content trends; familiar with social media operations and internet product growth methodologies.

Job Information

The base salary range for this position in the selected city is $72200 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About Lemon8

Lemon8 is a social media platform that offers lifestyle-focused content spanning fashion, beauty, travel and more. It brings together a community of lifestyle content enthusiasts, providing an inspiring place for them to discover fresh and diverse ideas and share authentic experiences.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Lemon8 Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request