Content Strategy Manager, Digital Services

NYS Office of General Services; City of Albany (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

The NYS Office of General Services (OGS) is seeking a Content Strategy Manager within the NYS Digital Service to lead statewide website modernization and improve accessibility, usability, and effectiveness of government websites and digital services.

You will oversee agency website redesigns, set strategic direction, and guide agencies through modernization that aligns with digital standards and user needs.

Qualifications

• Eight years of experience in public relations, social media, and digital communications.
• Degree substitutions: Associates degree = 2 years, Bachelor's degree = 4 years, Master's degree = 5 years.
• Experience leading digital strategy initiatives and cross-agency collaboration preferred.

Responsibilities

• Lead the content strategy function of the Digital Service team supporting agency website redesigns, modernization efforts and digital experience improvement initiatives.
• Oversee the planning and execution of agency engagements, including discovery, stakeholder research, user needs assessments, content strategy, information architecture and strategic recommendations.
• Serve as the primary strategic advisor to agency leadership, translating goals and user needs into actionable digital strategies.
• Lead the evaluation, implementation and post-evaluation engagement of agencies in the Digital First Standards Program.
• Establish and manage processes for agency follow-up engagements, progress assessments and ongoing measurement of improvements.
• Identify challenges and opportunities across agency evaluations to inform statewide digital guidance, resources and priorities.
• Lead stakeholder discovery sessions, strategic planning discussions and presentations with agencies and program leadership.
• Establish consistent methodologies, workflows, templates and standards for content and digital strategy engagements.
• Manage intake, assessment, prioritization and coordination of agency requests and engagements.
• Supervise content strategy team and support professional development.

Skills

Public relations

Social media

Digital communications

Education

Bachelor's degree

Master's degree

Associates degree

Job description

The NYS Office of General Services (OGS) is seeking a Content Strategy Manager within the NYS Digital Service to lead statewide website modernization and improve accessibility, usability, and effectiveness of government websites and digital services.

You will oversee agency website redesigns, set strategic direction, and guide agencies through modernization that aligns with digital standards and user needs.