Content Strategist to Simplify Financial Communication

Writers; Saint Paul (MN); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Public transit access

Job summary

Writers in Saint Paul, MN is seeking a results-driven content writer/strategist to plan, create, and optimize financial literacy content across multiple channels. You will ensure brand voice consistency and accuracy while driving engagement.

The role requires collaboration with advisors and marketing, plus a focus on data-driven improvements and SEO performance. Remote-friendly with on-site options in St. Paul, MN.

Qualifications

• Proven experience in content strategy, content creation, or copywriting within financial services industry.

Responsibilities

• Plan and develop content calendars aligned with marketing and client engagement goals.
• Write and edit content for website, blog, social media, emails, and client reports.
• Implement SEO strategies: keyword research, on-page optimization, performance analysis.
• Collaborate with financial advisors, marketing, and compliance to ensure accuracy.
• Track content performance and use data to improve strategies.

Skills

Content strategy

Copywriting

Editing

SEO

Content planning

Tools

WordPress

Google Analytics

Social media analytics

Job description

Business Writing Web Content Full-time Part-time Remote On-site St. Paul, MN

Your Role in Building Financial Literacy:

• Content Planning & Development: Devise and execute a content calendar that supports our marketing and client engagement strategies. This means brainstorming innovative content ideas, researching financial trends, and staying ahead of the curve in communication best practices.
• Writing and Editing Expertise: Create and refine content for various platforms, including our website, blog, social media channels, email newsletters, and client reports. Ensuring each piece aligns with our brand voice and meets the highest standards of accuracy and clarity.
• SEO Optimization: Implement SEO strategies to enhance content visibility and drive organic traffic to our website. Conducting keyword research, optimizing content for search engines, and analyzing performance data to refine strategies.
• Collaborative Content Creation: Working closely with our financial advisors, marketing team, and compliance department to ensure content accuracy and relevance. Fostering a collaborative environment where content ideas flow freely.
• Performance Tracking & Analysis: Monitoring and reporting on content performance metrics, such as website traffic, engagement rates, and lead generation. Using data insights to continuously improve our content strategy.

Core Skill-Sets:

• Proven experience in content strategy, content creation, or copywriting, preferably within the financial services industry. A professional trajectory showcasing your writing and communication prowess is highly desirable.
• A solid understanding of financial concepts, products, and services. Comfort and familiarity with dissecting and simplifying topics such as investment strategies, retirement planning, and risk management.
• Exceptional writing, editing, and proofreading abilities. Flawless grammar, impeccable attention to detail, and an ability to adapt writing style to various audiences and platforms are essential.
• Familiarity with SEO principles and content management systems. Expertise in tools like Google Analytics, WordPress, and social media analytics platforms will be invaluable.
• Excellent organizational and time management skills. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Advantages You'll Gain:

• Competitive compensation and benefits package, reflecting our commitment to your well-being and future financial stability.
• A supportive and collaborative work environment where your ideas are valued, and your contributions are recognized.
• Professional growth opportunities, including training, conferences, and advancement potential within the firm. Ongoing learning and development are key to our culture.
• The opportunity to make a real difference in our clients' lives by empowering them with clear and actionable financial information.
• Convenient location in St. Paul with easy access to public transportation and local amenities.

We’re ready to welcome a fresh voice to our team. Are you ready to transform the way we communicate about finance?