Content/Copywriter

Tw interactive Search; Philadelphia (Philadelphia County); On-site; USD 45,000 - 65,000; Full time

Job summary

Tw interactive Search is seeking a Marketing Content Specialist to develop engaging content across varied platforms. The ideal candidate will have 1-3 years of experience, a bachelor's degree in English or Marketing, and an entrepreneurial spirit.

This role requires excellent communication skills, a strong interest in media trends, and a familiarity with digital marketing tools such as SEO, Google Analytics, and Drupal. Join a fast-paced environment in the financial services sector.

Qualifications

• Demonstrated ability to interact professionally with a diverse group of individuals.
• Open to growing as part of a team, ability to take direction and be taught.

Responsibilities

• Develop engaging and compelling content for various audiences.
• Leverage marketing communications strategy across all channels.
• Assist in the development of content strategy.
• Research, write, edit, and publish captivating materials for digital platforms.
• Use SEO knowledge to improve website traffic generation.
• Create digital and print marketing tools that enhance efforts.

Skills

Excellent verbal and written communication skills

Entrepreneurial spirit

Ability to manage time and prioritize tasks

Strong interest in media trends

Ability to multi-task in a fast-paced environment

Knowledge of current cultural and technology trends

Experience with Drupal

Experience with Google Analytics

Experience with Adwords

Education

Bachelor’s Degree in English, Marketing, or related field

1-3 years of experience

Job description

Our client is the nation’s largest non‑profit professional educational institution devoted to financial services. Holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others since 1927. The College’s faculty represents some of the financial services industry’s foremost thought leaders.

Job Description

Primary Duties

• Develop engaging and compelling content for a variety of audiences in support of differing objectives.
• Leverage knowledge of marketing communications strategy across all channels including print, web, social media, mobile, and video.
• Assist AVP of Marketing and Communications in the development of content strategy.
• Research, write, edit, and publish materials for digital platforms that are captivating and SEO friendly.
• Use working knowledge of SEO and tactics to improve website traffic generation.
• Create digital and print marketing tools including dynamic emails, websites, blog posts, images, and videos that enhance marketing efforts.
• Enforce brand tone and voice guidelines for all digital content and copy.
• Guarantee the quality of site, email, and digital content to ensure copy, images, hyperlinks, and other assets meet branding guidelines and are fully functional.
• Assume accountability for the accuracy and integrity of content.
• Model and uphold company core values.
• Perform other related duties and responsibilities as assigned.

Qualifications

• Excellent verbal and written communication skills, and ability to interact professionally with a diverse group of individuals.
• Entrepreneurial spirit with a strong sense of ownership, urgency, and follow-through.
• Demonstrated ability to effectively manage time and prioritize efforts.
• Strong interest in current media and social media trends.
• Ability to multi-task and work in a fast paced environment.
• Open to growing as part of a team – ability to take direction and be taught.
• Knowledge of current cultural and technology trends.
• Experience with Drupal, Google Analytics, and/or Adwords a plus.
• Perform other related duties and responsibilities as assigned.

Experience / Education

• 1-3 years of experience.
• Bachelor’s Degree in English, Marketing, or a related field.
• Knowledge of the Insurance/Financial Services industry.
• Comfortable working with a Mac.
• All applicants must submit a writing portfolio in addition to resume and cover letter.