Content Strategist

Carson Group; Omaha (NE); On-site; USD 68,000 - 85,000; Full time

Benefits offered by this job

401(k) matching

PTO

Parental Leave

Medical

Dental

Vision

HSA

FSA

Life/AD&D insurance

Disability

Job summary

Carson Group in Omaha seeks a Content Strategist to develop promotional content across digital channels, manage advisor-facing portals, and coordinate end-to-end content projects. You will establish governance standards, collaborate with writers, designers, and compliance, and drive improvements in workflows to deliver timely, accurate experiences.

The role emphasizes cross-functional partnership, strong writing and communication, and a focus on delivering trusted financial guidance through

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, finance, or business administration.
• Minimum 5 years in content strategy, content marketing, or digital experience.
• Proven experience managing content workflows and governance.
• Strong project management with multiple deadlines and stakeholders.
• Experience with content/project management tools (Asana, Smartsheet, Workfront, Jira).
• Experience in financial services or regulated industries preferred.
• Detail-oriented with strong organization and prioritization.
• Cross-functional collaboration with creative, compliance, and business teams.
• Excellent written and verbal communication.

Responsibilities

• Develop promotional content for digital channels and adapt for channel requirements.
• Manage advisor-facing web portals and coordinate content updates.
• Oversee end-to-end content projects, timelines, and resources.
• Establish and enforce content governance standards and approvals.
• Partner with writers, designers, audience marketing, and compliance teams.
• Track content performance and identify process improvements.
• Perform additional duties to support departmental objectives.

Skills

Content strategy

Content marketing

Digital experience

Content governance

Project management

Cross-functional collaboration

Content governance

Content governance

Cross-functional collaboration

Content strategy

Education

Bachelor’s degree in marketing, communications, journalism, English, finance, or business administration

Tools

Asana

Smartsheet

Workfront

Jira

Job description

Who We Are

In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.

Job Details

Description

In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.

We serve financial advisors and investors through three entities, each headquartered in Omaha, Nebraska: Carson Wealth, Carson Coaching and Carson Partners. We provide coaching and partnership services to advisor firms – and straightforward financial advice to the investing public. We all share a common mission to be the most trusted in financial advice.

Who We Want

Develop promotional content and support the digital experience for the advisor community. Create and manage content across digital channels, ensuring the right content reaches the right audiences efficiently and effectively. Maintain advisor-facing web portals and coordinate ongoing content initiatives from planning through delivery. Establish content governance standards and improve the workflows used to create, approve, and publish content. Partner across teams to deliver accurate, timely, and engaging digital experiences.

What To Expect

• Promotional Content Development: Develop promotional content for digital channels, including web, email, social media, and video, typically using longer foundational articles or source materials. Adapt content to align with channel requirements, audience needs, and organizational standards.
• Digital Content Management: Manage and maintain advisor-facing web portals, ensuring content is curated, accurate, current, and easy to navigate. Coordinate content updates and support a consistent digital experience across platforms.
• Project Management: Manage “always-on” content projects from an end-to-end perspective: scoping, timelines, resourcing, stakeholder communication, and delivery. Maintain the content calendar and balance competing priorities across multiple stakeholders.
• Content Governance: Establish and enforce content governance standards, including style guides, version control, and approval processes. Ensure content meets applicable brand, quality, and compliance requirements.
• Cross-Functional Collaboration: Partner with writers, designers, audience marketing teams, communications, subject matter experts, and compliance to develop content, resolve dependencies, and keep projects on track.
• Performance and Process Improvement: Track content performance and surface insights that inform future content decisions. Help manage content and creative workflows, identify bottlenecks, and recommend process improvements that increase efficiency and effectiveness.
• Other Duties: Perform additional tasks, duties, and responsibilities as needed or assigned by leadership to support departmental and organizational objectives.

What You Need

• Bachelor’s degree in marketing, communications, journalism, English, marketing, finance, business administration, or a related field required.
• Minimum of five years of experience in content strategy, content marketing, digital experience or a related field required.
• Proven experience managing content workflows and governance processes required.
• Strong project management skills, including juggling multiple deadlines and stakeholders required.
• Familiarity with content and project management tools (e.g., Asana,Smartsheet, Workfront, Jira, etc.) required.
• Experience working with financial services, advisory, or other regulated industries preferred.
• Detail-oriented with strong organizational and prioritization skills required.
• Comfortable working cross-functionally with creative, compliance, and business teams required.
• Excellent written and verbal communication skills required.

EEO Statement

In exchange for your expertise, we offer a base salary, bonus potential, 401(k) plus matching, health benefits, and a great working environment. This is your chance to play a key role in the continued success of our company. Our culture is fast-paced, collaborative, innovative, and focused on healthy living. Carson strives to promote the health and wellness of its stakeholders by maintaining a tobacco-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, protected veteran status, sexual orientation, age or any other characteristic protected by law.

The Total Rewards Expected For This Role Include

• Starting annual base salary between $67,500 - 85,000.
• Variable compensation potential (Bonus and/or commissions)
• Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.